The LeoFinance team has been working overtime to build Project Blank. It all started with building out the backend architecture that would serve as the infrastructure behind Threads that you see today.
This infrastructure allows anyone on Hive to microblog on the Hive Blockchain. It's amazing when you start to use it and realize what's happening on the backend. It's a total game changer for Hive - no longer are you locked in to posting 1-2x per day on the Hive blockchain as base level posts.
Now you can post 100, 1,000 or even 10,000 times per day if you want to on Threads.
For authors on the Hive blockchain who are looking to get discovered by HIVE POWER or LEO POWER whales and earn more for their content, this can serve as an invaluable tool to get your name out there.
Want to Earn More on Your Hive Content? This is the Ultimate Content Discovery Tool
It's becoming readily apparent that a lot of whales are reading through threads. There are more and more threads being posted every day, but we are still in the early access phase of Threads where you can use it as a specific page of the LeoFinance UI (https://leofinance.io/threads).
The new UI is on its way and that will dramatically change the way that Threads are viewed, used and spread on the internet.
There are tons of authors and recently, we've onboarded a few communities as well, who are posting links to their Hive content on Threads. This is allowing some really cool content discovery to take place.
You know how places like Coindesk, Decrypt and others got popular? Let alone individuals using things like Substack to earn a living?
They got popular by using Twitter to share links to their content.
Threads is like a baby twitter in this regard. It is slowly starting to fill up with more and more eyeballs. In the long-run, what do you think will happen as hundreds and then thousands and then tens of thousands of people start using Threads on a daily basis?
That's a lot of eyeballs that could be on YOUR content.
My Personal Usage of Threads
I spend a disproportionate amount of time on Threads these days. It's so fun to use and I get to see a different side of a lot of long-time Lions. For example, some Lions have started sharing pics on Threads. Pics of their travels, dogs, home life, lifestyle, etc.
This is so cool. It deepens our relationship. This is what Web3 is all about. This is what community is made for.
I've also started to see a lot of content getting linked to from Threads. When people share links to their Hive content I tend to upvote both their Thread that they posted (with $0.20, usually) and then I also click the link to their content, give it a quick read and then give it a larger than typical upvote from 
Curation has become fun again thanks to Threads.
How to Get More Upvotes on Your Hive Blogs
Here's just a quick tutorial on how to get more upvotes on your content. In other words, here's a quick tutorial on how to use Threads in its current form to post links to your content and get more attention:
Step 1). Login to https://leofinance.io/threads with your Hive account
You can login with Hive Keychain or Hivesigner if you have an existing Hive account. If you don't, try signing up using LeoInfra - Twitter or Facebook Hive lite accounts!
Step 2). Click "Thread" to Create Your First Thread
Step 3). Using the Exact Same Format As Twitter... Enter a Few Words, Some Hashtags and Then Paste the Link!
In the image below I use one of 
It's literally that easy. It took less than 8 seconds.
More Upvotes in Less than 8 Seconds
To me, upvotes are valuable but engagement (comments, shares, etc.) is even more valuable as an author on Hive. In less than 8 seconds, you can copy/pasta the link to your article and share it on LeoThreads and get more content discovery.
If you want to get extra about it, right before you post the thread, do Ctrl+a to select all the text in the Threads UI and then you can paste it on Twitter.
Now you're getting double discovery in under 15 seconds.
About LeoFinance
LeoFinance is a blockchain-based Web3 community that builds innovative applications on the Hive, BSC, ETH and Polygon blockchains. Our flagship application: LeoFinance.io allows users and creators to engage & share micro and long-form content on the blockchain while earning cryptocurrency rewards.
Our mission is to democratize financial knowledge and access with Web3.
Twitter: https://twitter.com/FinanceLeo
Discord: https://discord.gg/E4jePHe
Whitepaper: https://whitepaper.leofinance.io
Our Hive Applications
Join Web3: https://leofinance.io/
Microblog on Hive: https://leofinance.io/threads
LeoMobile (IOS): https://testflight.apple.com/join/cskYPK1a
LeoMobile (Android): https://play.google.com/store/apps/details?id=io.leofi.mobile
Delegate HIVE POWER: Earn 16% APR, Paid Daily. Currently @ 2.8M HP
Hivestats: https://hivestats.io
LeoDex: https://leodex.io
LeoFi: https://leofi.io
BSC HBD (bHBD): https://wleo.io/hbd-bsc/
BSC HIVE (bHIVE): https://wleo.io/hive-bsc/
Earn 50%+ APR on HIVE/HBD: https://cubdefi.com/farms
Web3 & DeFi
Web3 is about more than social media. It encompasses a personal revolution in financial awareness and data ownership. We've merged the two with our Social Apps and our DeFi Apps:
CubFinance (BSC): https://cubdefi.com
PolyCUB (Polygon): https://polycub.com
Multi-Token Bridge (Bridge HIVE, HBD, LEO): https://wleo.io