Project idea
Advertising surrounds us at every step. One of the most common and popular types of marketing is advertising on billboards. Advertising on billboards is a huge industry that is constantly developing. Billboards with the image printed on them are replaced by the billboards with digital screens, where it can be showed a huge number of commercials. The possibilities of such screens are not limited.
But despite the technical development of the billboards and the emergence of new opportunities for advertising, the advertising agencies often work by the old-fashioned way, which causes the great inconvenience to customers buying the advertisement. Usually, to order the advertisement you need to call the agency. It is not always clear which billboard belongs to the agency or it may be that the required billboard is not available for advertising. In most cases, the customer is forced to agree to the conditions dictated by the advertiser. And even ordering the advertising, the customer can not check its effectiveness. Often, the customer does not even have the ability to check whether his advertising is showed and has to trust the advertisers. Therefore, in the field of advertising on billboards with digital screens there are a lot of fraud.
Bidooh offers to solve the existing problems and has created a universal solution that is convenient and suitable for both advertisers and their customers. Bidooh has developed a universal mobile application for iOs and Android, from which you can upload ads to the digital screen. The customer of advertising can choose the billboard with a digital screen on the application, which he is interested in, determine the budget, as well as the content of the advertisement and the time of advertising.
The number of ad impressions, time, as well as the target audience can be tracked by the mobile application and independently verify that the ad was actually shown. Blockchain has made the ads the most transparent and accessible for the majority of users.
Bidooh development is also useful for owners of billboards - advertising agencies. Advertising agencies spend a lot of money on marketing. By joining the Bidooh platform, they will receive a customer base interested in the advertising on billboards with digital screens.
What has been done
There is already an application for mobile phones on iOs and Android, from which you can download the ads on billboards and monitor the statistics of impressions and advertising performance.
There is also a demonstration 84-inch digital screen in Manchester. The cost of a 10-second commercial on this screen is 1 penny. Thus, the advertising on digital screens is available to everyone. There are also 10 test screens on which all advertising can be ordered online at affordable prices.
An agreement was signed with an advertising agency from the Czech Republic to install 2,000 billboards in Europe.
It was signed an agreement with an advertising agency DBDB Labs from Seoul about the placement up 10,000 billboards in the territory of South Korea. 2000 billboards already exist. They only need to be equipped with the appropriate equipment for the application. 8000 billboards will be installed within 3 years.
Team
The team is led by Michael Edelson. He is a leading investor and founder of Bidooh and a non-Executive Director of Manchester United. Thanks to Michael Edelson the project has attracted an experienced team of professionals with a great experience. As a result startup Bidooh has received the numerous awards for innovation, including the prestigious prize Pitch@Palace, which founder is HRH Prince of UK Andrew.
The details of ICO
ICO began on November 1st, 2018. At the moment there is a bonus of 8%. The official holder of the token Bidooh - DOOH is a cryptocurrency exchange OKEx.
From October 1st to October 31st, there was a Pre-ICO. Soft Cap, set at 5,000,000USD has already reached. At the moment, Bidooh has collected 24,715 ETH. Hard Cap is 25,000,000 USD.
Project development
A working application for mobile devices appeared in the 1st quarter of 2018. Now the software is being set up and improved. Since the 4th quarter of 2018, the project is planned to be launched globally, as well as further development of application and promotion of advertising on billboards, including live video broadcasting.
Conclusion
Bidooh has a finished product, which is already working on the test screens. The project team has collected Soft Cap, which means that the collected funds will be enough to implement the planned ideas.
The project is led by world famous person, Michael Edelson, who has already attracted a team of professionals to Bidooh. The startup won the prestigious awards.
Bidooh organized a strong campaign to promote the ideas of a startup. There are a lot of articles in the press, on forums, blogs. The project has an active social networks. It has been widely discussed on the forums.