I was thinking, Hive is lacking in many fronts, one of which is visibility. We admit the fact that majority of crypto is noise and garbage, from useless memes to empty DeFi promises, but guess what, that’s what is rocking cryptos boat, you’d be surprised at how much attention and value those useless memes are attracting.

Take a look at the trending memes this year, useless but gaining a lot of traction and visibility for example, in the Solana ecosystem, meme tokens like Bonk, Myro and the likes, worth 100s of millions and trending every other day, for doing basically nothing but noise making, understanding that they are pumped with VC money, what if it’s all just marketing, you can tell that whatever it is, is working for SOL and parent tokens of those other memes.

Meme Culture

So hear me out, what if we do a meme season on Hive, create memes and pump them, as marketing, with funds for marketing, they’ll def attract many crypto people, most will come to farm memes when they see people getting rich, some will stay for the tech or community. It would have been easily done with VC money,…Like other chains do e.g Solana and co. The fact that DHF funding has to go through community scrutiny limits bullshits. But many crypto people like bullshit. Just saying

So, some amount of funds set aside from the DHF, for marketing, but this marketing funds, essentially, is to pump memes, certainly not every meme will be pump-able, but memes that have the ability to attract people, anyone can create a meme, but only the ones with the best value props, ideas, designs, marketing strategies, get funded aka pumped by community voting.

Who gets pumped?

Now, the big question is, how do we implement this in a way that not only brings short-term buzz but also long-term growth and credibility to the Hive ecosystem?

Firstly, we must establish a clear and transparent process for meme selection and funding. This could be done through a decentralized voting system, where Hive community members can vote on which memes should receive funding. The criteria for selection should focus on creativity, potential for virality, and alignment with Hive’s values and goals.

Secondly, there needs to be a mechanism to track the impact of these memes. It's not just about creating and disseminating them, it's about understanding how they are contributing to the growth of Hive. Metrics such as new user sign-ups, engagement rates, and mentions across social media can be useful indicators.

Meme Themes

Another important aspect is the diversification of meme themes. We need memes that not only resonate with the current crypto community but also have the potential to reach a wider, more mainstream audience. This means exploring themes beyond the typical crypto jargon, making them relatable to everyday experiences and current global trends.

In addition to creating memes, the community should also focus on distributing them effectively. This involves leveraging social media platforms like Twitter, Reddit, and influencers within the crypto space. However, we have to ensure that this distribution is done ethically and transparently to avoid any form of manipulation or misinformation.

Furthermore, we can encourage and facilitate the organic growth of meme culture within the Hive community. Workshops, contests, and collaborations with artists and creators can spark creativity and lead to the generation of high-quality, engaging strategies. This not only helps in marketing but also in building a vibrant and active community.

Hive Can Make A Difference

While memes are powerful, they would not be the sole focus of Hive’s marketing strategy. They should be part of a broader, multifaceted approach that includes educational content, tech development updates, and community-building activities. It’s about creating a balanced ecosystem where fun and utility coexist and reinforce each other. Unlike other crypto ecosystems, Hive could make a difference here.

In conclusion, leveraging memes for marketing in the Hive ecosystem is a novel approach that can yield significant benefits. By tapping into the current digital culture, we can attract a wider audience and create a buzz around Hive. However, this must be done thoughtfully and responsibly, ensuring that it contributes positively to the Hive community and the crypto space at large.

Roots downwards - Fruits upwards

Or maybe Hive doesn’t need this. Maybe what Hive needs is to keep building from the inside out, as it already is, solidifying its roots downwards to bear fruit upwards in due time. Perhaps Hive doesn’t need to chase the fleeting fame of meme culture or mimic the strategies of other chains. Instead, it could focus on perfecting the one thing it’s already good at.

Rather than spreading resources thin across various short-lived marketing tactics, Hive could concentrate on strengthening its core features – be it its unique governance model, its community-driven development, or its innovative technology. By honing in on these strengths, Hive has the potential to carve out a distinct niche in the crypto world. A niche that isn't dependent on the whims of viral trends, but rather on the tangible value it provides to its users.

Hive’s path forward might be one of quiet confidence, focusing on delivering real value and forging meaningful connections within its community. In a world where the loud often drown out the substantial, Hive’s choice to tread its own path could ultimately prove to be its greatest strength.

If you’ve enjoyed my thoughts. Kindly share your comments.

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