This is such a great post, and it definitely deserves more attention! I’ve been following the WRC results for a long time, and I’ve always been shocked by how certain stories are framed. For example, Slaven's performance might get a quick mention like, “Slaven finished second in his category but had an engine failure,” when in reality, he was 56th out of 59 cars. Of course, these aren’t the exact words or rankings, but you get the point.
A friend of mine, who’s a WRC pilot (very often placed in top25), once told me about a race in Kenya where he was alongside a 91-year-old former WRC champion. He said, in WRC, people only care about the top few places, and everything else is overlooked. Drivers further down the ranks, no matter how hard they push or what they’ve overcome, get no attention.
Now, think about this: that 91-year-old driver is a millionaire, with a net worth comparable to the market cap of Hive. Despite this incredible achievement—competing in one of the most difficult WRC races at that age—the media barely covered it. It’s astonishing. The driver is Polish, and I’d bet that only about 1 in 500 people even know about his participation. Here's a video about him: Watch here.
The truth is, WRC is a niche sport, and the results of drivers like ours don’t attract much attention. But, for those outside of the sport, WRC can seem much bigger. Think about regions like South America, where motorsport isn’t as popular—seeing pictures and videos from the races can make the sport appear more glamorous and significant, and it helps elevate our presence and credibility.
My thoughts have always been: We’ve done well so far with media coverage, but perhaps it’s time to dial it back and focus only on the biggest races, like Monaco. Our driver will likely never crack the top 20, let alone place higher. Slaven is a fantastic person and an incredibly skilled driver, but he’s not a young, up-and-coming talent with the potential to win in the future. That means it’s not a huge investment unless…
So, what should we do next? We need to sell the dream. We’ve never fully told the story of how blockchain—specifically Hive—enabled Slaven to pursue his lifelong dream of racing. Without blockchain, he probably never would have had the chance to compete at this level. That’s the message we need to share. A documentary would be the perfect way to tell this story—showing Slaven in his everyday life and how Hive has given him the opportunity to do something he’s always dreamed of. This would resonate not only with the global audience but also with the motorsport community, showing how blockchain is helping drivers achieve what once seemed impossible.
We could look at Eddie the Eagle as a model here. Despite always finishing last, his dedication and determination made him a global icon. His story became a phenomenon, and even though most people may not understand ski jumping, nearly everyone knows who Eddie the Eagle is. It’s not about winning—it’s about the dream, the journey, and the spirit of never giving up.
By framing Slaven’s story this way, we could inspire a whole new generation of fans, not just in motorsport but in blockchain and innovation as well. This could turn into something far bigger than just a WRC driver’s career—it could become a symbol of what blockchain can make possible.
At the same time as you post this great article i actually post the x video which shows how we should frame it
RE: Valueplan The Numbers. #1 Funded. The Rally Car. How Much Is It Costing Annually And How Are They Doing?