Competition Among Music Artists: A major Challenge in the Music industry.
I am writing this as an insider in the music industry. The music industry to say the least is full of competition among artists. This competition is not a healthy one but such that one wants to outsmart the other in the industry. Competition in the area of popularity, wealth generation and the number of songs released. This type of competition is a ban on the growth and development of music in society. Music Artists are meant to complement each other and not to outshine the other. We have different patterns of singing hence it will be a disservice to think that, competing to be the king in the industry will bring any good rather it will kill the vibes in music.
Many artists are bent on making wealth via the music industry. Especially when the older artist in the industry flaunts his or her wealth, the upcoming artist wants to do anything possible to ensure that he makes money too. So instead of singing to entertain he rather sings with the hope of making money. Consequently, these kinds of music artists can do some dirty things using music as a cover-up just to make money.
When artists compete on the number of songs released they end up singing uninspired songs. They end up releasing songs that do not make sense. A song borne out of the desire to trend and a song borne out of inspiration does not sound alike. Many artists just want to be on the record for the number of songs released in a year, but not about the quality of the songs. As a result of this, songs produced may not meet up with the standard of proper music production. Song production should not be done haphazardly but should be subjected to the test of quality both in sound production and in lyrics.
Many people think that until a music artist is nominated for a Grammy Award or probably wins such an award, then such an artist happens to be the overall beat in the music industry. This is a wrong perception held by music fans. As a result of this, they end up bashing and looking down on other music artists for not getting to that level in the industry. In response to this, many music artists feel unfulfilled in their career hence engaging in unholy acts so they can get to a peak in the industry. Many great musical artists did not win Grammy awards yet their music impacted the world even after they died. Hence, I wonder why a musician will tie the success of his music career to winning an award.
Another challenge the music industry is facing is the promotion of upcoming artists and their songs. Upcoming artists find it hard to break into the music industry and make a name for themselves. As a result of this, they have to pay huge amounts of money for music promotions. Yet after this, they still may not see the light of the day. I have seen a case where an upcoming artist has spent millions of money to ensure that he features a great artist in the industry. After all the spending, he was turned down.
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