Basics
What makes Brave Browser better in comparison to other browsers and why do i think this might be one of the best crypto projects out there.
Firstly, it has the potentional to bridge the gap between end users( who are most likely unformiliar with blockhain and crypto) and technology, which is pretty important thing if aiming for mass adoption.
Next thing i consider highly relevant is the fact that the man (Brendan Eich) standing behind this project is also reposonsible for creating JavaScripit and Mozila, making it really unlikely to go under the radar.
There are 2 things to differentiate : Brave Browser and BAT (cryptocurrency that is integrated withing that browser and can operate only within that particualr one.
Brave Browser
To start with, Brave Browser has an integrated AdBlocker that not only blocks ads but rather all kind of trackers and scripts that could potentially disrupt your privacy. In adition, unlike other browsers, Brave doesn't track your activities thus allowing you to surf anonymously.
Furthermore, it loads websites up to two times faster on your PC and about eight-time faster if using your phone or Tablet.
The pretty legit difference I would say.
Despite being in the development phase it is already showing massive results that are recognized by more than 10 million people across the globe.
Another killer feature that attracts many ordinary users is that the Brave browser consumes significantly less mobile data than other browsers and we all know how frustrating it can be seeing your data balance insufficient for surfing.
BAT Currency and Business Model
"The Basic Attention Token (BAT) is an Ethereum-based digital advertising token. The mission of the BAT team is to fix the broken state of the current digital advertising space in which users are unknowingly tracked, publishers are having trouble monetizing content, and advertisers are constant victims to fraud."
So, basically, BAT cuts out the middleman from the advertising process making the whole thing more transparent. Consumers are being rewarded for their attention and the rest (majority) of additional revenue is being directly distributed to the publisher. Advertisers, on the other hand, profit as well since they gain better ROI and more precise data when analyzing.
Facebook and Google are two companies that receive about 73% of all online ad dollars. Like what the fuck, can you imagine how much money we are talking about? And not only that, Facebook was accused of selling information to third parties thus directly compromising our privacy.
With all the above mentioned i have high hopes that we are being witnesses of an era where big corporations are starting to lose their influence - giving us an opportunity to build something that will disrupt the way we interact with each other. Has the day come where the technological revolution will be followed by social one? Are we ready to take another step in our history, making decentralization the core of financial aspect and governance? The time will show.
Up until next time, Cheers.
