Every brand has what they stand for and what makes their product unique in the league of other similar products. The Hive blockchain though with many sides and fronts needs to be seen as a product that is marketable to internet and social media users as well as web3 enthusiasts out there.
Bettermarketing defines a brand signature as an intriguing, authentic, involving narrative with a strategic message that clarifies or enhances a brand, the customer relationship, the organization, and/or the business strategy. The signature of a brand is that clear cut expression of the nature and character of a brand.
Signature story or expression is an important aspect in advertising. As we get to see how Hive sails strong in the midst of other failing blockchain and web3 platforms, it is important to clearly define the essentials of our blockchain that will make marketing easy and consistent on all fronts. There are many users out there that are yet to really tell in a split of seconds what makes Hive outstanding in the league of other web3 platforms.
In this post, I wish to explain in a lay man's understanding the few signature marks of the Hive blockchain and this content would be used to send a message about Hive to friends and loved ones out there.
1. Speed and Capacity
In my yesterday's content on Splinterlands' multi-game vault, I did buttress how that development would depict clearly the scalability feature of the Hive blockchain. I further explained how the @LeoFinance has proven the workability of that feature with its cross-chain bridges built to other chains.
All of the dapps built on Hive as well as smart contracts draw resources from the same blockchain not minding the growing user base, yet, we rarely experience an outage in service except during Hardforks. This clearly tells that Hive is built for all internet users and it has the capacity to contain the masses. It's time we reach out to organizations and institutions to adopt Hive as their official social media front with numerous benefits accrued to members.
2. True Decentralized Communities
Communities are the essentials of social media platforms. having the infrastructure that helps connect a user to like minds across the globe is a priceless feature every social media should posses. Hive is making this happen. Some days ago, I made an inexhaustible scroll through the list of communities on PeakD frontend of Hive and it was amazing the number of communities I have never heard about despite being here for close to 5 years.
Today, we have arrays of communities spanning education, religion, career lines, gaming, technology, family and many more. Creating communities on Hive takes nothing more than 60 seconds in just a few clicks and with a meagre 2 HIVE value, yet you can converge a web of friends all over the world. @LeoFinance is even showing the possibilities of sub-communities which helps to narrow down our interests to specific areas.
3. Funding for your Web3 Projects
Hive stands out dearly in its DAO Funding contract that is available at the main and sub-levels. Millions of dollars worth of HBD has been raised over the past months to fund development within the Hive ecosystem. This has led to the creation of lofty dapps and other utility projects on the Hive ecosystem.
It is beautiful that hive-engine tokens like POB, SPT, SPORTS, BEE, ONEUP, LIST also have provision for proposal funding using the second layer tokens. This adds utility to the token so used while also helping to generate partial if not all of the funds needed to create and run some dapps and extensions on the Hive blockchain an communities.
4. HBD - A Stablecoin with a Difference
The peg od Hive Based Dollars (HBD) to $1 has been one of the most epic development of Hive. This made HBD to become the longest algo-stablecoin in the cryptoverse with high level of security and emerging huge utilities. HBD savings is presently paying out 20% interest to investors and this serves as one the most lucrative option of passive investment in stablecoin.
HBD is also utilized in the PolyCUB DeFi on Polygon Network with over 30% APY returns paid out in $POLYCUB token. With more suggestions in the possible utilities added to HBD, it becomes a bait to bring the corporate organizations to Hive, besides its possible usage as collateral and for lending purposes.
There are a lot more we can say are the compelling signatures of Hive, but let's stay with the above Four in this episode.
The worth of Hive is beyond its price. It's true value lies in these compelli