Philipp Katzenberger | Unsplash
Having design tools that not only boost creativity but also achieve an improvement in our productivity is something to keep in mind. Not only if we are looking for professional results, we can also have zero knowledge and still achieve good results using this fantastic tool called Kittl.
It incorporates tools for creating designs such as logo images, clipart and simple text, all powered by the latest technology of recent times; artificial intelligence (AI).
In my opinion it is a great success, because what is achieved is a great balance between creativity, immediacy and great visual impact. I also consider it a good option for those who create content, enabling a wider range of personality as you can discover in this tool your hidden potential as a designer.
One of the uses that comes to mind is merchandising design. I have no doubt that screen printing using Kittl could be a very profitable job in economic terms, as the pro version of this cloud-based tool costs $15 USD per month, which makes it a business to consider since the return on investment could be financed in a shorter time than expected. In addition, a commercial license is obtained, which is very necessary if we want to work on it.
- Diverse design uses with Kittl
This tool is generating such good impressions that there was recently a round of investment by IVP in which the company managed to raise 36 million dollars, not to mention that previously there was another one of 11.6 million dollars.
Not for nothing, but this could generate a lot of speculation about the growth of a tool that is ideal for graphic designers. Let's imagine that there are currently renowned competitors such as Adobe, with Illustrator and Photoshop; a leader in the graphic industry. We could also mention Canva, which is actually the one I use most regularly.
This could mean the growth of a new big competitor that manages to become a company that covers much more and offers much more precise solutions. That is, anyone can access many of the features offered by the brand just by using a simple browser, which eliminates the need to spend time trying to install tools and it all comes down to the immediate.
Right now there is a battle of challenges between brands. For example, Canva was the one who challenged Adobe with very high investments in a round of 1,500 million dollars.
It seems that what they are looking for is to make everything much more accessible and not have to deal with common problems such as exporting graphics or having greater access to various functions, which is solved in this browser application.
Personally, I was testing this tool and it was of my interest, not only for what it manages to offer from the beginning but also for its simplicity through a detailed guide on how to go through and explore each section of creation. I believe that one gets less lost when going through the facilities offered by the application, making it suitable for any user looking for a substantial improvement in their creation ideas.
Heymann, who is the lead developer of Kittl, sees feedback possible only by making use of his application that combines everything. What he is actually looking for is to have a wide access to the creation of logos, cards, t-shirt designs, social media posts and other more ideas for use. Above all, we should mention that the application implements a series of templates that the designer can use as well as a wide range of royalty-free illustrations and images.
How we use it depends on our imagination and power of creativity. However, I consider that as a tool it has all the essentials to achieve a good design. If we need to create a design, we can use a template to edit it to our liking and after adding the text of our preference, we can download the file in the format we want to use as a PNG, JPG or perhaps a vector file; very useful to scale them without losing quality.
Created with Kittl AI
Let's get back to the important stuff. Kittl also has AI and makes use of functions such as being able to remove the background of an image or create it. If you want to create an image with the use of instructions (prompt) you can also do it since it integrates an API based on OpenAI.
Companies such as Warner Bros and Netflix have some of their employees using this innovative tool, so if they have taken it as an option to use, there is no doubt that the growth of Kittl will go far beyond what was imagined and we will soon see a great reference in the graphic field that drives creativity.
- I have consulted information to create this article in techcrunch.com.
- I have used Hive Translator to translate from Spanish to English.
- Screenshots taken by me testing the application.
- Main image edited in Canva.