With 149 million customers worldwide,it’s no secret , netflix is world champions of streaming videos.But there are new competitors who are entering the ring, among them is Comcast,At&t,Disney.
And now those traditional network are going up to launch subscription streaming services of their own.Entering the crowded field along with Amazon,Hulu and Apple and others.
And they are ready to compete aginst each other for who will distribute your favourite Movies and TV shows.
Netflix is not a normal company it spends $12 billion dollars a year on content and it’s a magnet for top Hollywood actors and producers.But most importantly it had a head start for more than a decade. As it was established in 1997.
{Disney,At&t,Comcast}
But the other three franchise have a secret weapon,TV shows and TV franchise that people know and love,they have also given number’s of TV shows and movies license to ‘netflix’ and now they want their heads back to their own subscription based services. And this can cause a challenege to Netflix.
First we will discuss the situation of comcast:-
Comcast,owner of NBC Universal is aiming to launch an ad supporting streaming,services by 2020.The company didn’t said anything about the upcoming plans,but the fans can expect lots of TV shows and movies coming from the franchise LIke Dreamworks,Oxygen,USA network,NBC,Bravo.
Executive’s are already thinking to bring the ‘The Office’ netflix most watched show, of whom contract expires in 2021.Parks and Recreation would be another show for which comcast would fight for. An ad supporting services will be available to 54 million customers,who are already subscibed to comcast cable in sky and other cable providers who are offering NBC channel.And for those without traditional Tv packages will be able to subscribe for a monthly fee.And apart from that comcast, has to pump some cash, will that be available,only time will say.
Second Chapter:The Next Challenger:At&t warner’s media
At&t recent acquisition of Time warner now known as ‘warner media’ means that the company is in the strongest point in producing the major TV shows and movies content.
Home to warner Brother and HBO. Movies like Dark Knight and shows like ‘Game of Thrones’ can make At&t really strong in the streaming world.Warner Media whose service is expected to launch later this year,is planning to three tier approach to streaming.
a)There will be Entry Level plans based on movies.
b)The second tier will be based on original HBO movies and blockbuster.
c)Third will be a bundle of first two entry and will also include Warner Brother library.
Warner Brother also has the license of TV shows like Friends, of which they are in license to keep it on netflix till 2019,but they can take show back,the time they launch there streaming services.
Nothing is set stone in the making of these streaming servicess, so Warner Brother can also make changes.
The last Challenger:Disney.
Before long,Disney will be operating three different video services,Hulu,Espn and new streaming services Known as Disney+ which is set to has launch in November,2019.The company has decided to set it’s price of half the cost of Netflix subscription (which is &12.99/month)
Disney will be programmed with disney’s biggest franchise like stars wars,Marvel Studios and original programming.Disney also brought other title’s like ‘The Simpson’ of $71Billion acquisition of 20th Century Fox assests.
Now disney is removing it’s top programming from netflix aggressively,but that moves also means losing $150million in opertaing income,which Disney will hope to recoupe it from the subscription of Disney +.
The Challenger’s will try their best to bring netflix come on the road,but the big challenege is recouping the hundred’s of dollars loss because of licensing programmes to netflix.
That means to signing lots of customers to keep their streaming services HAPPY.
So,what do you think,is this a right move from the companies like disney, Comcast and At&T?
And what do you will they think, they will be able to generate profit from their respective streaming services?
And if given chance what streaming services will you go ?
Please do coment,so that we will come to Know your opinion.