Today, many sites make use of the geolocation technology in order to customize web content and direct their visitors to the right pages. This is done by detecting the visitors' location. According to recent trends, local content gains popularity among the online communities. Implementing this technology is easy as many free as well as paid services or APIs are out there today.
With the help of proxy servers, you can test and implement the geolocation feature. You can benefit from free of charge proxy services, but choosing a paid service is a better idea. After all, you may not want to risk your important business data.