Market Definition:
The term “prebiotic” was coined in 1995 for denoting indigestible form of fibers that are found in various starches, fruits and vegetables. Prebiotic fibers impact the digestive system positively because they act as a food source for the digestion friendly bacteria in the gut. Prebiotic fibers essentially resist absorption and digestion of food in the upper gastrointestinal tract, are fermented by the intestinal micro flora and are responsible for selectively stimulating the activity or growth of gut-friendly intestinal bacteria.
Along with being an essential feed source for the bacteria that contributes to the well-being of the colon, prebiotics also aid in treating common digestive tract diseases such as indigestion etc. and enhancing immunity. They are naturally present in foods such as garlic, wheat bran, bananas, leek, onions and food products such as breads, cereals, table spreads, yoghurts, and biscuits. Thus, one of the most essential drivers of this market is that prebiotics help in maintaining the well-being of the human body. Therefore, they are increasingly appealing to the health conscious population across the globe which is anticipated to propel the market growth.
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Market Growth and Analysis:
Another factor contributing to the prebiotic market is the growing health concerns among customers around the globe. Consumers are more aware and health conscious, and they highly emphasize on improving their digestive health, which is estimated to impact the market positively over the forecast period. Moreover, increasing cases of obesity is also encouraging the masses to choose food items conducive to their health and well-being, thereby escalating the sales of prebiotic containing functional foods or supplements.
Various food companies have taken up production of prebiotic products owing to their increased demands, which is also boosting the market growth. Furthermore, the increasing use of prebiotics in animal feed in order to enhance the overall well-being and health of animal by maintain their metabolism is also anticipated to register a significant growth of the global prebiotic market. Application of prebiotics in cattle feed has helped in improving the digestion, immune system and overall performance of various animals.
Prebiotics also have essential application in poultry feed as it aids in improving productivity of poultry birds and caters to the rising dependence of poultry feed on animals as a source of protein. However, a steep Research and development cost for ingredient development is anticipated to act as a constraint for the market. Furthermore, a stringent governmental regulation for the registration and labeling of new ingredients is also a challenge for this market.
Market Segment:
The global prebiotics market is segmented on the basis of application, ingredients, and geography. Based on application, the market is segmented into food and beverage, dietary supplements, and animal feed. The food and beverage segment is further segregated into baked food, cereals, dry food, and fermented meat products. The dietary supplements segment is classified into food supplements, nutritional supplements, infant formula, and specialty nutrients. On the basis of ingredients, the market is segmented into inulin, Fructo-oligosaccharide (FOS), Mannan-oligosaccharide (MOS), and Galacto-oligosaccharide (GOS). Geographically, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Key Players:
Some of the key manufacturers operating in the global prebiotics market are Sensus, Jarrow, Cargill Inc., Beneo-Orafti SA, GTC Nutrition, Weetabix, Clasado Ltd., Yakult Honsha Co. Ltd., Kraft Foods, Inc., Cosucra Groupe Warcoing SA, Stonyfield Farm, Solvay Pharmaceuticals SA, Beghin Meiji, Roquette America, Inc., Royal Cosun, Parmalat S.p.A., and FrieslandCampina Domo.
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Regional Analysis:
The Asian Pacific prebiotic market is anticipated to expand significantly over the forecast period due to the sedentary lifestyle of the modern population, a large section of population suffering from various chronic illnesses and the rising demand of prebiotic products from developed nations such as Japan.
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