Creating a professional-look business card
When creating a business card, keep these rules in mind:
Cleaner is better;
a. Maintain white space; clutter can hide important details.
b. Have a 3.5-millimeter area around the perimeter of the card.
c. Do not use a border or frame. This will make the card look unprofessional if it is not cut precisely after printing.Look for repeating elements throughout the card. You can repeat colors, shapes, typefaces, or textures on your card.
Make sure text and images are aligned. Left, Right, or Center aligned are all acceptable, as long as you are consistent.
Use a single typeface family and type size.
Use some color to draw the viewer’s attention. But not too much, which will make the card look cluttered.
Adding guidelines
Guidelines will help ensure that you leave an even space around the perimeter. The easiest way to do this is to draw an object that you can use when placing guidelines. Let’s create a border of 3.2 mm:
Click on the Rectangle tool and draw a square that is 3.2 by 3.2 millimeters.
Position the square at the top-left corner of the page.
Then drag out a top and left guideline.
Move the square to the bottom right of the page.
Drag out a right guideline and a bottom guideline.
Now delete the square object.
Designing your business card
We’ll going to start by importing a graphic image; to do this:
a. Select the File menu > Import. Then browse to the location where your image is stored.
b. Click on the mouse button to place image.Add the text to the business card:
a. Using Artistic text tool, click at the top of the card, and type in the company name: ”Grasshopper”.
b. Change the font typeface to Stencil font.
c. Type “Lawn Care” and set its typeface to Staccato 222: .
d. Resize and position where you want the image to be located.
e. Finally, type in the slogan and contact information:
i. We give You Mow Free Time
ii. Josh Panoch 123Main St. Greely, ON K1G 2L4 613-555-1212Now to align the text. The contact information should be right justified, and aligned with the lawn care text.
a. Select the contact information text, hold Shift and select the lawn care text.
b. Tap the letter R to align the texts to the right.
c. Select the contact information, hold
d. Tap B to align the bottom of the texts., and select the slogan.
Resize and position the grasshopper image to your preference.
Finally, color the word “Grasshopper” using the same Pantone green in the grasshopper image.
a. Select the Color Eyedropper tool.
b. Click on a green area in the grasshopper image.
c. Click on the text. This will color the text with green.
You may notice that the left edge of the image falls off the card. This is called a “bleed.” It occurs when there is a text or graphic element that goes right to the edge of the printed piece. When creating a bleed, it is preferable to make sure that the element is over the edge by at least 3.2 mm or 1/8 of an inch.
The business card is complete, next is to print multiple copies.