thanks for your input stephen.

• Could you tell me the exact message you have found so far needs to get across? I can work on making that the focus.
• What are your thoughts on a double sided flyer so that we can have the simple design on one side and a more detailed "instruction manual" style on the back. this could server both issues.

Maybe this way we can have an eye catching design like the new design to catch attention with more detail on the back if people are interested in knowing more.