I'm not saying those movies are in anyway better. I've never been a Bond fan precisely because it's predictable and dull, in my opinion. Yes,you have a point, they do it because it works but also because it plays on the divide between men and women.
There is, at some point in this shit movie, an exchange where Bullock says she doesn't want men on her team. Now, I'm only talking in terms of equality here - that's what would make sense, having both men and women.
But it's not, it's either all men or all women. I understand the strategy behind such films and why they work, like I said, why bother coming up with a whole new movie when you can just add a twist? but they play on a much larger issue. Nobody is going to bash this movie for having an all-female cast, because that would be seen as sexist, although the movie itself is sexist and promotes sexism.
I'm all for women's rights, but not when it means taking away from men. and I don't want to live in a world run by kindergarten logic such as girls only play with girls because boys are gross.