Research from the University of Texas at Austin found that people often choose texting or emailing when a simple phone call would make them feel more emotionally connected. Many avoided calling because they expected it to feel awkward, but that assumption turned out to be wrong. "People feel significantly more connected through voice-based media, but fears about awkwardness push them toward text," said Amit Kumar, co-author of the study.
In one experiment, 200 participants were asked to reconnect with an old friend by phone or email. Even though they predicted a phone call would make them feel closer, most preferred to email. Afterward, those who called reported forming a stronger bond and didn’t find the experience more awkward than emailing.
Another experiment compared texting, video chatting, and audio-only conversations between strangers. People felt significantly more connected when they talked, even without visual cues, than when they typed.
The research also challenged practical myths: phone calls took about the same amount of time as exchanging emails. Overall, the findings highlight how people underestimate the power of voice in creating connection. In a time when maintaining relationships through technology is essential, the study suggests that picking up the phone is one of the simplest ways to strengthen social ties.
Reference:
Kumar, A., & Epley, N. (2021). It’s surprisingly nice to hear you: Misunderstanding the impact of communication media can lead to suboptimal choices of how to connect with others. Journal of Experimental Psychology: General, 150(3), 595–607. https://doi.org/10.1037/xge0000962 Image: HiDream