To answer your question. There is not a lack of creativity, but a lack of support versus popular culture. For example reality TV is not creative, yet it consumes peoples thoughts and mind. Same is true for social media. Popularity therefore makes celebrity, who then become role models for most, rather then those who are truly creative, or pioneers. As a species we idolise the wrong people in popular culture, we are distracted by manipulative content and systems. Effectively creating a cycle where popular equals good. This is why so many are taking shortcuts by doing more and more outlandish acts in an attempt to get attention. This is also reason why depression and mental health is high, many people determine their life by followers, likes, messages received and other false values. Additionally, those that don’t do this feel outside of culture, also leading to depression.

Simple solution, stop rewarding stupidity, start penalising those who use stupidity or outlandishness to get attention, ban social media counters, ban addiction loops from software, put scientists, inventors, creators on the cover of popular culture magazines and websites. Oh and definitely stop reality TV. IMO of course.