“Sell a good night’s sleep – not the mattress.”
—Academy of Art University
Many ask us what the difference between being a copywriter and a strategic copywriter is since it is the same profession and strategy is the essential element of it. Because many have written about it, I won't write; I'll show you the different levels of copywriting through this cognitive exercise I call:
The Rattle Scale of Selling Connotation and Practicable Denotation of Words
Please share your vision on “this” in the comments.
The Rattle Scale of Copywriting
Situation A → you enjoy writing and decide to spare money:
Situation B → you have a good fellow who is a writer and feels capable of handling this:
Situation C → you hire a professional copywriter:
Situation D → you understand that people won't buy the rattler unless you sell the sensation it will bring to them, and you hire M & E 422 LLC:
Words are always the same. Different people pass through the same experiences every day. We all store the same knowledge. We all create in similar ways. Yet, we don't recreate stimulus at similar scales.
Now that you know that cognitive psychology is one of our ways to reach corporate goals and measurable sales, go and share with your colleagues and friends.
Happy weekend!
@MaresPW
2 June 2018, New Jersey, US
© Copyright M&E 422 LLC
Editorial note: For those who pay attention to all, there is a subtle typo somewhere in the article. Find it, and you'll get my sincere feedback on one of your articles.
Picture credits:
Wikipedia Rhinanthus (rattle) is a genus of annual hemiparasitic herbaceous plants in the family Orobanchaceae, formerly classified in the family Scrophulariaceae.
M&E 422 LLC | “The Polymath Equation of Personal Pronouns.”
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Language is mathematics disguised with emotions. We are language enthusiasts, and we love what we do. We have launched our 422 startup in editorial writing so that you can love it, too. To join us as a guest author, contact us! To join our collaborative team on @Discord follow https://discord.gg/8gtfrwm While our platform gets ready, we have published specifications for language-related topics on Tumblr.
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Note: Our articles are written under the editorial responsibility of the author who signs those and may not represent the position or the opinion of the company and the rest of the team. Also, we publish experimental writing under the creative spectrum; and it must be interpreted as such—experimental of fictional writing.
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