Have you ever seriously wondered why Hive, over the course of ten years (okay, six years), hasn't really gone viral yet in the blockchain & cryptocurrency world with all the benefits and advantages it supposedly has and offers to its investors and potential users?

A blockchain with a flourishing and promising "social network" that boasts of having a genuine and large community of loyal users all willing to support it, promote it, market it and make it known to everyone for its potential to change the world?

An unique and peculiar blockchain that, apart from offering from a human, social and community perspective, it offers to all its users authentic ownership of whatever you create, produce and build in and with it? Whose creations and content are permanent and immutable within the chain and will always belong to you without anyone ever being able to take them away from you or delete them without your consent?

And that from an economic and financial point of view within the world of blockchain and cryptocurrencies, it has unique and special advantages that are far from being achieved by its competitors. Like for instance:

No Transaction Fees (No Gas): Transactions on the Hive blockchain are free, allowing users to send tokens, post and engage without costs.
Fast and Scalable: Hive is designed for high performance, featuring near-instant transaction times of 3 seconds or less.
Human-Readable Usernames: Hive wallet addresses are simple user accounts (e.g., Hive account@username), replacing complex alphanumeric strings hard to memorize.
Decentralized Identity: Users have full ownership of their data and accounts, operating under a Delegated Proof of Stake (DPoS) system.
Ecosystem Access: One wallet manages all Hive assets and acts as a single sign-on (SSO) for numerous dApps, social platforms (e.g., PeakD, Ecency), and games.
Asset Management (HIVE, HBD, HP): The wallet manages liquid HIVE (transferable/tradable), Hive Backed Dollars (HBD - a stablecoin), and Hive Power (HP - staked HIVE for influence and rewards).
Earning Potential: By powering up HIVE to Hive Power, users can earn curation rewards and higher staking rewards (up to 15% interests on HBD in savings).
Security: Wallets use advanced encryption, offering separate keys (posting, active, owner) for different tasks to secure funds, often managed through tools like Hive Keychain.
Account Recovery: If a wallet is compromised, a defined recovery account can help regain access.
Flexible Access: The wallet is accessible via Web, iOS, Android, Linux and Windows apps like Hive Wallet or Hive Keychain.

Then, after learning about all these features, advantages and benefits and after also learning about the large number of promotional work and marketing campaigns that have been carried out both by loyal users who have done it on their own and also by those whom we have paid with community money to do it. ¿Why the heck Hive has not gone viral yet?

Yeah, through this post we will try to decipher why Hive, with all these features, advantages and benefits, has not yet gone viral and has not managed to attract or retain all investors, developers, dApp builders and users it should attract and retain.

Because if we also add to all of the above that this is a blockchain with a "social network" whose community and users also count with freedom of speech, censorship resistance, privacy and anonymity and a series of other financial and social advantages. ¿Why the freaking hell Hive has not gone completely viral yet?

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¡A Tale of Viral Hooks!

By any chance have you seen the number of views and likes these three videos above have received over the years and which logically could be considered truly viral content? What do you think we or Hive in general haven't done yet to achieve the same viral results?