Marketing strategies are really important factor to know either you are involved with marketing or not. You may need to know these atrategies in your regular life also. I share some of the strategies in the first part of Marketing Psychology - What, Where and Why? and share the rest of the strategies in the second part right now. Hope it will be helpful for you guys...
1(7). Informational Social Influence
When we can not figure out what to do, then we copy the others. And like this,We try to become better.
With Example-
This idea is a complete survey of Alex Lasky. He was the Executive of an Energy Saving Company. Send 4 different messages about the product to consumers.
- You can save 54 dollars.
- The earth will be saved through this.
- You become a good citizen
- Your neighbors used this and your neighbors get good results.
The first three messages did not get any information. The last one has made the effort! This resulted in more energy saving than 2%.
This is a nice trick, and it is not a proof that you have to submit a huge amount of paperwork.
2(8). Availability Heuristic
You have been asked a question, and four options are answered. Take 30 seconds to answer. What do you do then? Hey, it's not a fight to live and die, it will be wrong! From this thought you will choose the answer that has attracted you.
With Example-
An analysis by Alex Sachman can explain the matter clearly. He supplied a leaflet of his company 'Kora' to the customers, and asked if there would be more number of words ending with 'n', or 'ing' as the sixth letter in a seven letters word. In most cases, what was the answer! Yes, that's what you thought. Everyone chose the second option. But think of it, there is 'n' in every 'ing'. Therefore, the leaflet is more likely to have 'n' as the sixth letter.
The lessons learned from this simple test are simple, but it is important. Your customer will not choose complex or serious options in any way.
3(9). Buffer Effect of Social Support
If you get strong support from friends or loved ones, you will not have any objection to taking extra stress.
A researcher conducted by women on the ultimate reality has appreciated this phenomenon. It is found that 91 percent of those who are less likely to support and go through high stress have suffered from various complications. On the other hand, those who have received support, have high stress but have not had much effect on them. The percentage is only 33 percent.
This education can be successfully implemented in marketing. Give customer support. Maybe it is through e-mails, blogs, apps, etc. There will be enough time and care to create a buyer group.
4(10). Ben Franklin Effect
You hate a man. But if he wants to benefit from you, but your dislike will be stirred somewhat. At the same time, people hate can not benefit anyone. Since you are a civilized, social person, you do not have to say. When you do not benefit from the disadvantage disappear! This is known as Ben Franklin Effect.
With Example-
Jim Jaker and David Lendy have done a great effect in this theory. They organized a quiz show. Winners were the rewards money. An actor played a quiz show in the film. His presentation was roughly wooded and stern. There is no reason to choose. After that, they did a great monsoon rice! At the end of the program, the scientist, sadly, asked to borrow money from one third of the contestants. More than a third of the study secretary asked what they would do if asked to refund the money. Nothing was asked at least one third.
Then there was a survey on them. The question was, who is the scientist, who is it? It was found that the person whom he asked for money loved them more.
Therefore, do not ask for any request from your customers, audiences or borrowers.
5(11). Reciprocity Principle
If you give something to someone, that little effect, it has a great effect in mind. Nothing, suppose they gave a good memorabilia, they would also remember it. Money does not matter here. Your positive intentions are key. What can they give? Free trial, free booklet or guide on your website, surprise gift etc on special occasions.
6(12). Fitt's Law
A great guide to Fitz's formula for online marketing. Barack Obama's e-mail campaign; This is one of the most successful examples of all time in this field, based on this formula. What are your biggest resources when you're spending time in the nets? The mouse. You, I, have a format but how we use the mouse. When you click on a button, there is a psychology behind it. It is not less research on this.
According to FITS sources, how do you rotate your mouse and where to click, depends on two things.
- icon distance
- icon size
In white words, if you want the desired result, reduce the distance of the icons, or magnify the icon. And if you want the opposite result (such as an unsubscribe button), do the opposite thing. It will be clear through a photo.
7(13). Reduce Options
Suppose to go to a restaurant. There are thousands of meals in the menu! Diversified their names, diverse looks, diverse makeup! Seeing so much, the French fries and corn soup were ordered to be confused. Did the restaurant benefit so much?
After all, you must have become interested in research-related results! But so signature.
Marketing expert Shina Linginger advised her company to give samples of some free jams. On the first day, 24 flavors were offered. The next day was given 6 flavors. The difference in results was exposed!
- The first day- 20% people stood up. But only 3% bought them.
- Second day- after sampling tastes bought 30%!
There is no factor in taste here. The factor is marketing psychology. New entrepreneurs should initially keep the number of options as low as possible. Afterwards do not grow slowly.
And finally this is the main formula. Slowness, Stability. Increasing the customer by market study is not a day work. Day to day work, psychology has to understand, to get upgraded with current trends, but only good success comes.
These are all 13 strategies you could follow for marketing. In the First Part of marketing psychology i mentioned the first 6 strategies and in this Second Part i mentioned rest of the strategies. I already told that why would i create two part. It is because the things/post is become so huge to read at a time which will feel you boring.This is why two individual part.
I hope i really help you guys by letting you know some strategies about marketing. Let me know your thought about marketing and share some more advices. You may know your feedback is so important for me and my writing in next.
Thanks a lot. Enjoy.
Sources: 1 2
Part one: Marketing Psychology - What, Where and Why?
Part Two: Marketing Psychology - What, Where and Why? (Part#2)
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