In the field of advertising, the terms target market, target audience, target group and target market, as well as target, target group and target market anglicisms, are used as synonyms to designate the ideal recipient of a given campaign, product or service .
However, in the marketing environment, the target market designates the entirety of a preferred space where supply and demand converge for the exchange of goods and services.
It includes, among its most important elements, the geographic scope, the distribution channels, the categories of products traded, the repertoire of direct and indirect competitors, the terms of trade, and the representatives of the demand, among which are influencers, prospective buyers and also the target group.
So the meaning of marketing for the term is substantially broader and should not be confused with that used for advertising purposes.
The target group is the segment of the demand to which a product is directed, be it a good or a service. Initially, it is defined based on demographic criteria such as age, gender and socioeconomic variables.