Public fear

Shyness is an easy form of public fear.
Each year, several thousand hardened careerists meet in special psychology centers and learn how to overcome the public's fears.
And who could say, as simple as an embarrassment is different from sociophobia?

Sociophobia is a very expensive malaise. And not because of the need for medication. In this case, pharmacological preparations will not really help.
The trouble is that a person surviving sociophobia is programmed to enter into situations in which they should act in opposition to their own interests and emptying the wallet. For such a person, a marketer will be offered without much effort worn out vegetables, the street commercial traveler will hit a defective, and most importantly, completely unnecessary product.
In the modern world of "survival in the jungle" it is difficult for such a person to fight
for their status, rights, better conditions and so on. And sometimes it's so needed.