The English dictionary defines loyalty as faithfulness or devotion to some person, cause or nation. In the business perspective, loyalty programs encourage faithfulness, allegiance, and support to a particular brand. In addition to this, loyalty programs encourage repeat purchases, differentiate one's business from similar existing products and also help retailers to better understand customers.
Loyalty programs are a motivating force for customers. Using "John the shopper" as a case study;
John remains loyal to brands with loyalty programs due to the incentives gotten for his continuous patronage. We are told that in addition to shopping at the local grocery store, drug store and gas station, he visits the mall and goes to the shops there. Because he loves to save money, he signs up for the memberships. But he gets discouraged due to the fact that the points he collects are from stores he doesn't visit often such as brand name clothing stores and others. These points never reach the amount needed for him to see any of the membership benefits. Clearly, these points he collects from the various stores lack sufficient liquidity and the stores do not have a common integration.
With qiibee though, John would be better off. Not only would the points he collects have sufficient value, but his customer experience would be improved.
- How does qiibee intend to do this?
Simple. Once John shops at any store that is integrated with qiibee, even if he never visits a particular store again, he will be able to exchange those points for the store he does use like the local drug store. This is because of the free exchange that exists between various loyalty programs integrated with qiibee.
- The downsides of loyalty programs:
In addition to the afore mentioned, the downsides of the loyalty program in the world market includes:
- Complicated/slow sign up.
- Confusing points structure.
- Too many changes and poor communication.
- Sensitive data reflecting private information about the customer is owned by the loyalty program owner and stored on a central database (this is a downside because it will make it easy for hackers to attack and manipulate the system through a single point.
- Qiibee as the solution
The emergence of qiibee would help to address all the identified lapses. In fact it will better improve customer satisfaction and experience.
70% of consumers fail to sign up for loyalty programs because of the cumbersome process. Qiibee however makes the sign up process simple. Consumers can provide information at their convenience and they can do this with even their mobile phones.
Unlike traditional loyalty programs, qiibee has a simple and understandable points structure. It contains a clear breakdown of how points can be earned and used. It offers significant sign up bonuses. Noteworthy is the addition of the 'wallet' which will make it possible for customers to store all loyalty tokens earned in the ecosystem in one place. This structure and new feature will enauret that customers are satisfied.
Lastly, qiibee is decentralized. This ensures for increased data security. Qiibee has completed it's security audit by chain security. So all customer data on qiibee is safe and sound.
In recent years, qiibee has worked with over 900 well known brands like burger king, hello fresh e.t.c
No doubt qiibee is the Messiah for running loyalty programs effectively and efficiently.
Reference: https://qiibee.com/
https://steemit.com/crypto/@originalworks/350-steem-60-bonuses-airdrop-sponsored-writing-contest-qiibee
This is my entry for the qiibee 
Special thanks to
Qiibee2018