As a real estate agent or broker, how can you market your business to get the best returns? Also, in today's world of high competition, how can a real estate professional sell his services and products to the right audience?
I had the chance to speak to few property agents on the very best marketing strategy that is working for them; and here was their answers.
- Market Through Online Property Platforms:
Nine out of ten real estate agent interviewed in Nigeria made it clear to us that they market their property business by leveraging on Nigeria House and Flat for sale and to rent platforms. These platforms already have dedicated audiences for them; at the same time, it helps to larger audience. Therefore, many of the uses these platform to convert their leads to sales.
- Use Social Media Platforms:
Interestingly, the same percentage of real estate agents uses social media platforms to market their products and services. Facebook and Instagram was on their to list. Just a few more than half of them use the pay advert section.
What was the reason for this? They says it depend on their budget.
- Partner with other Estate Agents
As a property seller, one of the best marketing strategy you should use is to partner with others in your sector. Partnering has its own advantages like - two entities coming together; also, your marketing cost will be low.
- Set up your own website
Your own website is another form of online marketing idea you should make us of. Remember, your site is your shopfront. This is where you market yourself; at the same time, it is a place where you can use your promotional content.
Just remember, all businesses are now taking digital marketing of their website seriously.
- Use video in your marketing
The use of video in marketing has been seen to be very effective; in fact, you can use Youtube for your video promotion. If other businesses use Youtube to promote their videos to make money, I see know reason why you cannot do same.
In conclusion, no matter the size of your real estate business, you need to incorporate a good marketing strategy into your plan. Use any of the ideas mentioned above and see your business grow.