Lead generation is common challenge shared by real estate agents. Without high-quality leads to pursue, agents won’t make many sales. So, what steps can real estate agents take to generate more leads?

Publish Testimonials

Publishing positive reviews and testimonials from past clients can help real estate agents generate more leads. Before choosing a real estate agent, many sellers and buyers will search for the agent’s name online. If the agent has testimonials published on his or her website or social media profile, the seller or buyer will feel more confident choosing them.

Partner With a Divorce Lawyer

Another lead generation tactic for real estate agents is to partner with a divorce lawyer. When a marriage ends in divorce, the party who legally owns the home may sell it. Therefore, a divorce lawyer can bring new, targeted leads to a real estate agent’s business. If the lawyer has a divorcee client who’s looking to sell their home, the lawyer can recommend them to the estate agent.

Partner With a Commercial Lender

Statistics show that roughly 60 percent to 70 percent of U.S. homes are purchased through a mortgage. By partnering with a commercial lender, real estate agents can help clients secure the financing they need to purchase a home. The agent can refer to the client to a commercial lender who can help him or her with the mortgage application process.

Reward Buyers After Closing

After a buyer has closed on a home, the real estate agent should reward them by personally delivering a housewarming gift. Whether it’s a decorative painting, kitchen appliance or a fruit basket, a gift shows clients that the real estate agent goes above and beyond the call of duty. And when it’s personally delivered, clients will remember the real estate agent, thereby increasing the chances of a lead referral.

Contact FSBOs

Contacting for-sale-by-owners (FSBOs)is a frequently overlooked lead generation strategy. Some real estate agents assume they aren’t worth pursuing because the homeowner is selling his or her home on their own. But if an agent offers an attractive value proposition, he or she may convert the FSBO into a client.

These are just a few ways that real estate agents can generate more leads. Once an agent has acquired a lead, however, he or she should act fast to forge a professional relationship. Time is money in the real estate industry, and failure to contact buyers and sellers in a timely manner may result in them choosing a different agent with whom to work.

From KathleenMonroe.net