“The 1st thing I look for in a Founder is an Ability to Recruit!”
Dan Levitan, VC Co-Founder of Maveron LLC w/ Howard Schultz (Ebay, Groupon, Zulily)
Recruiters are Grassroots PR, targeting the most relative parties in your industry. Almost every conversation a recruiter has throughout their day is with a potential candidate. Hopefully the reason they've reached out is that they see a potential for that person to contribute to their company. It is essential that the recruiter believes that the person they are calling will be interested in the company. Most of the time your recruiter will need to educate the prospective candidate about what you do and who you are, at least on some level. This is the first opportunity to tell a compelling story of what the company is, what new projects you're working on, and why the culture is so compelling. Chances are this information is extremely relevant to their work and their life. You better believe this person will tell their friends about your call, but only if your