There aren't really any action items associated with it. It's mainly "food for thought" for the community as far as recruitment goes. Everyone can figure out how to best use the idea for whatever types of recruitment they do :)

For example, a lot of people tell their friends about Steemit and try to get them to join. If you told your friend that they would be joining as a "beta tester for a new site", then they would probably signup with a better expectation of what they will actually see when they join, than if you told them they were signing up for the "next big social media platform".