Refereum provides referrals on the blockchain, built for the game industry
All information in this article has been taken from the website and whitepaper. I do not take credit or ownership on the materials used. Lets get right into it, Enjoy!
📎 In a nutshell
Refereum is the first referral marketplace for games. The RFR token rewards gamers for their engagement and purchases with full transparency. Over 150,000 gamers have joined the platform in the two months since launch, and the number of gamers continues to grow exponentially. The Refereum solution can be extended easily into other verticals. The team is made up of veteran game industry experts and world-renowned blockchain specialists.
❓Problem in current market
The gaming industry spends $4B in just advertising 4 and these costs are increasing fast. Competition among game developers and publishers is intense with the emergence of a plethora of independent developers. Blockbuster game developers now spend 2-3x the development cost for marketing and advertising through traditional channels just to create “buzz” for their games.
At the same time, online customer acquisition costs are also rising. A few key platforms capture the majority of advertising dollars and 30% of developer revenues in distribution fees.
🏁 Refereum goal
Compared to other marketing channels, referred consumers have the best conversion to purchase, longer retention, and a higher lifetime value. Referral through friends is the single most trusted form of advertising, 6 people are 4x more likely to buy when referred by a friend, 7 and the Lifetime Value of new customers via referrals is 16% higher than those that are not referred. 8 Gamers, more than in any other entertainment medium, place an even higher trust on referrals, as the community is especially tight-knit and highly opinionated.
Smart contracts established directly between developers and gamers create a decentralized, secure, and transparent marketplace with a record of purchases and referrals written into the Blockchain. Our solution eliminates fraud, layers of middlemen, various onerous fees, and redistributes marketing budgets to gamers instead.
Game developers can purchase RFR tokens to reward influencers and players for specific actions; in turn, gamers can buy or earn tokens for their actions (e.g. writing a review) which can then be used to purchase more games or converted to cash. This active engagement between developers and gamers enables a continuous feedback loop, driving network effects and exponential growth. Refereum allows anyone to participate without the need for a bank account. We are also an official partner of the Connext API which allows average consumers to purchase RFR tokens securely with conventional payment methods like credits cards.
📶 Use cases:
1. Developers can improve their marketing campaigns.
They no longer have to pay huge upfront fees for campaigns that do not provide strong ROIs. They can reward individuals directly, after a successful purchase. The blockchain solution removes fraud and legal paperwork to reward not only for the purchase, but also a variety of call-to-actions. It enables microtransactions of $0.01 for completing a tutorial to $1m for winning an eSports.
2. Influencers can monetize their following.
They no longer have to wait to be approached by ad agencies, and instead can choose relevant and monetizable content for their followers. Influencers with niche yet active audiences that may not have previously been sponsorship material can even earn a living.
3. Even the average gamer can share in the token economy just for doing what they love.
Simply by sharing links, writing recommendations, or moving up a gaming level, anyone can earn RFR tokens. The blockchain referral ecosystem will now allow the 99% of gamers that actually helped create the vibrant community to participate economically as well.
🌀 Circulating Supply:
Refereum will have a total supply of 5,000,000,000 (5 Billion)
Total for sale: 2,500,000,000 (2.5 Billion)
Symbol: RFR (ERC20 token)
📆 Roadmap: (All Completed)
Open source game that demonstrates Refereum best practices on the testnet
• Streaming - Refereum.com incentives thousands of streamers and gamers on Twitch and Discord to play games for rewards
• Purchasing - Refereum.com accepts the RFR token to purchase games on the blockchain
• Community - Over 150,000 users on the platform and active social engagement to attract developers
• Customers - Working with top industry customers to attract influencers and new purchaes of their game
• Unlocking purchases - Preparation for the Refereum token sale in coordination with legal, partners, and advisers
👥 Team:
Dylan Jones
Founder
Dylan is well-versed in the challenges of making successful games; after helping design some of the highest-grossing Facebook and mobile titles of all time, he spreads the knowledge by working with developers at various game platforms. He founded game co-working space Gamenest, and advocates for decentralized systems at conferences globally and his wide-reaching Meetups in San Francisco.
Oleksii Matiiasevych
Founder
Oleksii saved and returned millions of dollars of Ethereum in July's multi-sig exploit and mentors others to mature blockchain security. He writes Refereum’s smart contracts.
Alistair Doulin
Chief Technical
Alistair is a game industry veteran who has worked on multiple high profile game and engine projects. He’s a successful programmer, speaker, blogger, and dedicated Ethereum miner, while also advising on multiple creative and enterprise cryptocurrency projects.
Start earning Refereum:
Connect Twitch or Discord
If you don't have accounts for Twitch or Discord, I highly recommend you register. www.twitch.tv and www.discordapp.com
Join the telegram with over 50k memebers! telegram
After making your account you can earn more points by:
-Sharing invite links to telegram.
-Connecting accounts: Discord & Telegram & Twitch.
-Sub on reddit.
-Follow on Facebook.
-Follow on Twitter.
-Watching streams on Twitch!
📝 Conclusion:
I am very hyped about this project, they have a finished working product before their tokens sale (which is NOT another ICO but utility token sale) which means USA, China and Singapore can participate in. I see this becoming a revolution in the way we do marketing in the game industry and this same concept can be applied to everything else ranging in movies, music, art and more. Referral programs seem to work best looking at Binance, Kucoin and even the biggest ponzi scheme Bitconnect. The token will be sold for 0.01$ and I believe its market cap can easily reach 250 million which sets the price at 0.10 cents in a year. I'm personally going on all on this one.
🔎 Sources:
All information in this article has been taken from the website and whitepaper. I do not take credit or ownership on the materials used.
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