What makes a referral campaign go viral?
Referral marketing is being used by almost all ICO promotions, but hardly any of them go viral. Going Viral would mean that you suddenly witness 2000% more traffic to your ICO page, and 1000% more conversions or signups.
You all must have already heard about Retainly ICO and how it is spreading like wildfire. The secret to our success was using a simple tool called Virus.
The Automation Tool
Virus helped us create a referral marketing campaign in less than 20 minutes. An essential part of this referral campaign was that everything was completely automated, else we would have barely survived such a huge surge of traffic and signups. Plus, every user was able to track their live referral scores that were visible automatically without any manual intervention. This lead to significant increase in trust that the referral counts were not manipulated.
The leaderboard displayed increased the anxiety for all the referral participants to do more, and in no time, our referral link was being shared in every forum of this world, on their social networks, people were writing posts with our referral links, people even created YouTube videos to promote our link.
The Rewards
The second essential part of the campaign was our rewards. We were very flamboyant in rewarding our referrers. We incentivized people for Signing up, and we also incentivized our referrers for every new signup they brought in.
However, some unscrupulous characters tried to spam our automated system, employed bots to continue increasing their referral counts. But Virus easily identified them and added automatic email validation at the time of signing up, plus a captcha to discourage all bots.
The Performance
Overall, Retainly ICO is receiving 6000 genuine Whitelist Investor applications every day, thanks to Virus. And yes, we did not spend a penny to advertise this referral campaign.