In a future not too far away, maybe we will have a transhumanism sportive society. A society founded by the adepts of the atheist new age religion: transhumanism.
Forget about doping and all those silly discussions about cheating, because cheating in our transhumanistic future will be the rule, not the exception, we will have a new name for cheat, we will call that hacking, and we will call doping by the name upgrades.
The goal will not be to achieve the limits of the human capabilities anymore, it will be break the limits of the transhuman versions of ourselves. We will explore all the limits of biotechnology and cybertechnology in order to achive the best possible experience, not only in the sports, but in every possible experience. Our desire to have new meaniful and pleasant experiences will blind us to all the undesirable consequences and ethical discussions, and those wise enought to oppose us will be ignored. And do you know what will be the best part? We will not have any idea of what will happen next, just imagine a man jumping into the abyss with a smile on his face. That is the future of a trashumanist society, promissing and scary at the same time.