Worldwide sharply increased consumer demand for diamond jewelry.

Global Sales of diamonds raised in the second quarter of 2018. Considerable to the same time period last year about 8% reached 37,9 million carats, report analytics „ VTB capital“. In June sales of „ALROSA“ (28% of world’s diamond production) increased about 17%, and in 7 months about 9%. In the beginning of the year price index growth of „ALROSA“ and De Beers reached over 4%.
Diamond trade in India has grown almost twice as fast as previous years, and marginality of the Asian Star (the biggest Asian polishers ) reached over 5%. Tiffany announced jewelry production sales growth about 28% in the second quarter. A survey of Tiffani announce showed that the total amount of sales of jewelry and watches in the USA increased by 8,7%, report analytics. “No evidence of traditional decrease in demand for diamonds” report analytics.
China remains their role as the main growth driver: VTB Analytics indicated that in July 2018 growth of pure diamonds sales equals 28% compared to July 2017. In July the USA market showed growth of about 8%. USA market’s share accounted for about 40% of global consumption of diamonds, Chinas’s market share is 15%, states head of the enterprise ratings - Maxim Chudalov, follow this list EU, Japan, and India with 10,8 and 5% of world diamond jewelry consumption. China and European’s market struggles of market restrictions from the USA, thus no potential growth of demand for diamonds in their markets. The USA demonstrates their consumption growth of diamonds about 5% but Chudalov predicts it will be very brief. Recently revealed buyer of the most expensive „Alrosa“ diamond. In doing so, the diamond mining decreased about 5% to 35,7 million carats n the second quarter. “Alrosa” is the largest diamond producer: in 2017 production – 39,6 million, 2018 plan – 36,6 million carats.
In August 2017 the mine of company „World“ was closed down after the accident, that has market share about 10% of production. In 2019 „Alrosa“ plans to increase the production to 37,5-37,7 million carats. At the same time, part of the „Alros“ production sells in stock. In the end of the second quarter of 2018 “Alrosa“ stock reserve comprised 11 million carats. Weak domestic currency (ruble for „Alrosa“ and rand for „De Beers“, providing mining in RSA) gгarantees low cost of diamond production and the high dividend of sales in dollars, states Chudalov.

Trade wars, trade sanctions and others don’thave sharp influence on diamond jewellery market, assume the head of investments TKC Partners – Andrey Tretelnikov: „India controls this market, where are located the main large capacities“. The major consumers – USA and Europe – high purchse power and high standard of living regions. There has been a growing interest in diamonds jewellery from asian market as well. „But the rapid growth of diamond demand couldn’t be expected“ – states Andrey Tretelnikov. „Alrosa“ remains positively with the growth on the Marketplace in 2018, Alrosa representative assumes „Demand of diamond jewellery will increase in the medium-term about 1-4% annually