Well I would say the creator created this world where worthiness itself exists. It is the creator that defines the concept itself otherwise it wouldn't exist. In other words, he created the atmosphere where worthiness could exist.
For example, is a heroin addict worthy of a loan from the bank? Probably not because he will likely kill himself by overdose after he blows it all on more heroin. He would not be worthy for his own sake. The defining entity of all virtues can't be more worthy if you ask me.
I see the creator as the infinite consciousness--or source of consciousness as a fundamental aspect of reality--that existed in the void before space and time.
With all that being said, making a mistake by worshiping the lesser created entities could be very harmful and it is hard to know what is going on, on the side of the veil. We must be very diligent to seek the truth. Between all the contradictions in the world's religions, only one can be correct (or more correct than the others). There is only one reality in other words.
What makes you say he cannot figure out his own emotions?
RE: WHY RELIGION INVOLVES WORSHIP