#socialmedia platforms have transformed into #newmedia. Your number one goal on social media is reputation management. Being dishonest is a bad idea because there are people who know you and who will call you out if you do. Once your reputation is damaged, it is difficult to rebrand unless you are open about your damaged reputation and your efforts to rebrand. If you turn your troubles into a story, it is a more compelling proposition and will make for great content. Content will get you the attention.
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