Can this be? Is content a language? I believe so yes, and we all need to learn to speak the content language as this is what Steemit is all about.
Creating good content is the way we as content authors and creators are communicating with each other.
Your Steemit reputation is staked on exactly that - creating good content, that communicates well with other users on the platform. If we look at all the content being created on the internet these days. Content can be nearly anything, a tweet about your sports team winning, uploading a pic of you kids to Facebook or us posting content onto Steemit. It's all about content and most of it is just a few clicks away.
We as content authors should write content that stands out and you need to motivate the rest of Steemit users to read it, and obviously of they like it, vote for it. We need to build our own brands, in my case, my blog 
The key thing to realize is that your content is just a click away from other users on the platform. Your posts is a fundamental part of how you express things in your personal ways and therefor inherently linked directly to your reputation. As a result we are actually managing our own content strategies.
We all need to find our own way to develop our own content and make it appealing to other users, and the way to do this is to understand the language of content :)
Overload of content
In our case here on Steemit, just as the rest of the internet, content is everywhere. We are showered with new posts. There is no way anyone can consume even a small percentage of everything being created.
So how can we make our content stand out? Unfortunately there is no shortcuts. We have to build a reputation. I think we all know that by default, we feel good when we know we have a good reputation.
Physiological Sciences Experiment
The link between reputation and reward is much closer than we think.
In 2008 the National Physiological Sciences from a university Aichi Japan, did an experiment to map neural responses to different types of rewards. The first reward was from a financial reward perspective. The subject played a card game and reward was cash when you win. I guess they played poker :) The second reward was however reputation based, in this case the subjects was shown pictures of themselves with a positive or negative description of themselves written by their fellow participants in the experiment.
Interestingly, the brain responded in exactly the same way to these types of rewards when the description was positive.*
So our brains consider our personal reputation just as important as financial reward. And here we have steemit, which in principle reward us financially for good content. The financial reward can only follow after we build a good reputation first.
I am currently writing content on various subjects, and I am trying different things to be noticed by the community. For me this is step 1 in building a good reputation. But now I have to go back to work, as I cannot afford to do this on a full time basis - YET :)
I have written a post a few days ago, How to become a dolphin in a few easy steps, where I highlight a few things which I believe is important in the steps. This is again only my opinion, based on what I have observed in the ecosystem of the Steemit platform