Baby wipes remain a distinct product under consumer goods. There is a massive market potential for baby wipes in both developed and developing regions. Consumer preference for natural or herbal baby wipes is projected to grow in the near future. However, concerns over poor sheet quality and safety (risk of bacterial growth with the exclusion of chemical preservatives) coupled with high price continues to derail the product’s market propositions. Moreover, price of natural baby wipes is significantly higher as compared to the standard variety. Pricing remains a key factorial, especially in the developing markets where demand for low priced baby wipes is notably high. This is why, the focus is on finding more cost-effective and sustainable raw materials. At the same time, manufacturers must meet regulatory conditions with reference to active ingredients and claims. Brands face a similar hurdle in developed countries where consumers are reluctant to spend on premium priced baby wipes and mostly settle for the cheaper mainstream varieties. As per the latest report published by Fact.MR, the global baby wipes market is poised to increase at a CAGR of 2.9% during the forecast period (2017-2022).
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Baby wipes are disposable (one-time use) industrially manufactured cloths that are used for cleaning the sensitive skin of babies. The product is made from non-woven fabrics identical to the ones used in dyer sheets. Baby wipes are usually treated with gentle cleansing solutions and typically packed in plastic tubs that maintain the moistness of the cloth as well as allow its easy dispensing. At present, consumer acceptance for the product is considerably low as people remain inclined towards traditional products. Therefore, adoption of baby wipes has been slow, concurrently impacting the growth of the market. In order to amplify the popularity of baby wipes, companies are stepping up their investments on advertising and promotional activities.
Considering the wide scope of the global baby wipes market and to offer in-depth insights, Fact.MR’s report provides segment-wise analysis and forecast. The baby wipes market has been categorized on the basis of product type, material type, distribution channel, technology used and region. This segmentation analysis is comprehensive, coupled with a detailed country-wise forecast provided on all parameters.
Competition Tracking
Kimberly Clark Corporation, The Procter and Gamble Company, Johnson & Johnson, Svenska Cellulosa Aktiebolaget SCA, Unicharm Corporation, Linette Hellas S.A., Torunskie Zaklady Materialow Opatrunkowych S.A., Pigeon Corporation, Artsana S.p.A, The Himalaya Drug Company, The Clorox Company, Sebapharma GmbH & Co. KG, Cotton Babies, Inc., Farlin Infant Product Corporation, and Hengan International Group Company Limited. are the key companies mentioned in the Fact.MR report.
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Table of Contents:
Continued…
- Global Baby Wipes Market - Executive Summary
- Global Baby Wipes Market Overview 2.1. Introduction 2.1.1. Global Baby Wipes Market Taxonomy 2.1.2. Global Baby Wipes Market Definition 2.2. Global Baby Wipes Market Size (US$ Mn) and Forecast, 2012-2022 2.2.1. Global Baby Wipes Market Y-o-Y Growth 2.3. Global Baby Wipes Market Dynamics 2.3.1. Drivers 2.3.2. Restraints 2.3.3. Trends 2.4. Supply Chain 2.5. Cost Structure 2.6. Pricing Analysis 2.7. Raw Material Sourcing Strategy and Analysis 2.8. List of Distributors 2.9. Key Participants Market Presence (Intensity Map) By Region
- Global Baby Wipes Market Analysis and Forecast By Product Type 3.1. Global Baby Wipes Market Size and Forecast By Product Type, 2012-2022 3.1.1. Wet Wipes Baby Wipes Market Size and Forecast, 2012-2022 3.1.1.1. Revenue (US$ Mn) Comparison, By Region 3.1.1.2. Market Share Comparison, By Region 3.1.1.3. Y-o-Y growth Comparison, By Region 3.1.2. Dry Wipes Baby Wipes Market Size and Forecast, 2012-2022 3.1.2.1. Revenue (US$ Mn) Comparison, By Region 3.1.2.2. Market Share Comparison, By Region 3.1.2.3. Y-o-Y growth Comparison, By Region
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