Fact.MR has been actively involved in offering comprehensive research data concerning various topics which are associated to industrial reference and investor utility. “Deodorants Market Forecast, Trend Analysis & Competition Tracking: Global Review 2017 to 2022” Readers can access knowledge related to market volume, regional expanse as well as competitive landscape prevailing in the global deodorants market. In order to study development patterns, this smart assessment also focuses on market dynamics, which talks about drivers, restraints and opportunities estimated to influence the concerned market during the forecast period.
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According to a recent report by Fact.MR, the global deodorants market is projected to register an impressive 7.1% CAGR over the forecast period 2017 to 2027. Over the recent years, the demand for deodorants has witnessed an exponential growth on the back of robust adoption by women in their daily grooming routine. The global market for deodorants is expected to surpass US$ 30 Bn in revenues by 2022.
A slew of premium quality ingredients, packaging styles, and attractive designs have been utilized by deodorant manufacturers for increasing their market presence as well as their product portfolio. These manufacturers are focusing on gradual inclination towards niche market with growth potential, with launches of various affordable deodorants. There variety of deodorants was limited for women in the past, however new entrants as well as various brands already thriving in the market are leveraging media campaigns for benefitting from the category’s substantial growth potential. The aforementioned factors are estimated to augment the market growth throughout the forecast period.
Versatile and high performance deodorants are being sought by the consumers across the globe, based on their altering requirements ranging from usual fragrances to achieving particular beauty benefits. The demand for deodorants based on natural ingredients have been witnessing a rise in demand over the past few years, owing to their benefits pertaining to health. Deodorants have emerged from being non-essential to an integral part of people’s life in the current world. Products such as youth-oriented deodorants and celebrity scents have been observed to gain higher traction among users. Across developing economies such as India and China, rising living standards of people have fuelled the adoption of various cosmetic products including scents, body lotions, talcum powders, and deodorants. In addition, rising focus of manufacturers in examination of business strategies and new products has been transmuting the global deodorants market.
Spray Deodorants to Remain Sought-After in the Market
Spray deodorants are estimated to be sought-after in the market among products. Sales of spray deodorants will continue to account for the largest revenues and exhibit the highest CAGR through 2022, followed by the roll-on deodorants. In contrast, sales of stick deodorants are expected to register a comparatively lower CAGR in the market during the forecast period. Stick deodorants are expected to lose 61 BPS in their market share between 2017 and 2022.
Hypermarkets are projected to remain dominant distribution channels for deodorants in the global market. Revenue from sales of deodorants in hypermarkets will continue to account for the largest share of the market throughout the forecast period. However, sales of deodorants through online distribution channels will register the fastest expansion through 2022.
Europe to Remain the Largest Market for Deodorants
Europe will continue to be the largest market for deodorants, in terms of revenues. The deodorants market in Europe is estimated to account for largest share of the market during the forecast period. Asia-Pacific excluding Japan (APEJ) is expected to be the second most lucrative region for growth of the deodorants market by 2022-end. In addition, sales of deodorants in Middle East & Africa (MEA) will register the highest CAGR through 2022.
Competition Tracking
Unilever PLC., The Procter & Gamble Company, Lion Corporation, Henkel AG & Co. KGaA, Colgate-Palmolive Company, Church & Dwight Co., Inc., CavinKare Pvt. Ltd., Beiersdorf Aktiengesellschaft, Avon Products, Inc., and Adidas AG are profiled as leading deodorants market players expected to remain active during the forecast period.
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Table of Content
Chapter 1. Global deodorants Market - Executive Summary. 11
Chapter 2. Global deodorants Market Overview. 13
2.1. Introduction. 13
2.1.1. Global deodorants Market Taxonomy. 13
2.1.2. Global deodorants Market Definition. 13
2.2. Global deodorants Market Size (US$ Mn) and Forecast, 2012-2022. 14
2.2.1. Global deodorants Market Y-o-Y Growth. 14
2.3. Global deodorants Market Dynamics. 14
2.3.1. Drivers. 14
2.3.2. Restraints. 14
2.3.3. Trends. 15
2.4. Supply Chain. 15
2.5. Cost Analysis. 15
2.6. List of Distributors. 15
2.7. Average Pricing Analysis. 15
2.8. Raw Material Sourcing Strategy and Analysis. 15
2.9. Key Participants Market Presence (Intensity Map) By Region. 16
Chapter 3. Global deodorants Market Analysis and Forecast By Product Type. 17
3.1. Global deodorants Market Size and Forecast By Product Type, 2012-2022. 17
3.1.1. Stick Deodorants deodorants Market Size and Forecast, 2012-2022. 17
3.1.1.1. Revenue (US$ Mn) Comparison, By Region. 17
3.1.1.2. Market Share Comparison, By Region. 18
3.1.1.3. Y-o-Y growth Comparison, By Region. 19
3.1.2. Spray Deodorants deodorants Market Size and Forecast, 2012-2022. 20
3.1.2.1. Revenue (US$ Mn) Comparison, By Region. 20
3.1.2.2. Market Share Comparison, By Region. 21
3.1.2.3. Y-o-Y growth Comparison, By Region. 22
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