POS software is an essential tool for business to run profitably – this is the fact everyone who deployed retail POS software solution in their store is aware of, yet they clearly don’t know how to get the most out of it.
So we are here to throw light on two important basic features that will profit your company in the long run.
Features
What makes a POS software best is its features. Ironically features can also sometime downgrade the function of any retail POS software solution. Remember, many is not always good. Thence it is advisable to customize your POS software to perfectly fit your business modules.
Anyway, in this article we will be seeing some basic features which is must for any business regardless of its size and industry.
Cloud storage
Have you ever mistakenly deleted/formatted the important files such as customer database or accounting data? Have you ever encountered a data theft which caused you major loss in business? Have you ever wondered if only you had a second secure backup file, it would be great to mitigate the risk of cyber crime and accidental data loss.
Well cloud storage can help you with afore mentioned problems. Cloud storage feature allows you to securely store every data in a remote server. As data are secured in a remote server instead of local computer or device, the risk of data loss is eliminated completely. Moreover, the transactions processed offline are automatically synced directly into the server once the internet connection is detected.
Customer relationship management
Businessman knows how to sell and good businessman knows how to sell what customers want.
In spite of many retailers focusing on CRM, they still fail to fulfil the needs of customers. It is because, they know what to do, but not how to do it. Moreover ,they lack information and data which help them to achieve better and successful customer relationship management.
CRM feature in cloud based POS software helps you to conduct loyalty program specified for a certain group or an individual to make them engage in your business. Customer details stored in database gives you enough information to conduct personalized loyalty program and even to offer special discount to regular clients and customers.