There are a number of retail companies in some countries such as France, the Philippines, Iceland, and the Netherlands that are getting into cryptocurrencies. This is another important step towards mass adoption. However, Nicole Jonker who works for the Nederlandsche bank in Amsterdam is pretty much saying it’s not a big deal. But I think more and more people now are waking up.
https://finance.yahoo.com/news/retailers-rushing-crypto-start-mass-124602880.html