‘What’s so wrong with today’s eCommerce that needs to be fixed?’ you may be asking. According to the team behind Retail.Global, an eComm platform with the revenue of $4M a year and 10 enterprise clients, making profits in this field is now too expensive, slow, and generally inefficient. Retail.Global aims to change that by incorporating blockchain into their platform to leverage the recent technology. They see the token economy as a solution for the major issues of current eCommerce.
Full-stack eCommerce platform on blockchain
Retail.Global is building upon the existing digital product, an eCommerce platform that has been used by several enterprises since 2015. They believe that introducing it to blockchain can improve the way businesses sell and how customers buy online. Their solution conflates together six so-called eComm modules which are thought to be made more efficient with smart contracts, token model, and cryptocurrency exchange.
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Safe deals, efficient loyalty, and token-based fees
The solution by Retail.Global employs blockchain to improve the experiences of online trade for both retailers and consumers. The token-based loyalty system they are building will allow businesses to create their own loyalty systems and branded tokens using Retail.Global API. The reward tokens can be used by customers to get a discount or cashback purchasing on the platform, or exchanged for tokens of another retailer. Companies will also get the opportunity to turn their loyal customers into brand advocates by rewarding certain referral and promotional activities with their branded tokens.
Businesses will be charged for the use of the platform with native RG tokens, no matter the country in which they reside. All transactions and deals will be powered with smart contracts to provide better security and transparency.
Six-in-one eCommerce solution
The Retail.Global platform is designed as a set of six so-called modules, which include:
* Online store allowing to trade goods in a customizable manner.* Supply chain for production and delivery. This provides tools for creating and sharing product catalogues, global order placement, and international delivery.
* Global commerce, a marketplace connecting providers of services such as payment, marketing, management, and customer support.
* Loyalty programs that can be built from scratch using Retail.Global API by retailers to meet their specific needs in sales, marketing, and promotion.
* Analytics and control which implies useful insights for businesses
* Omnichannel tools allowing to integrate online and offline sales, communication and sales channels.
Competition
The Retail.Global website features a simple competitive analysis. This is a short explanation of how they are different from:
Existing eCommerce platforms such as Salesforce Commerce, Magento, and Shopify,
Marketplaces such as Amazon eBay, and etsy; and
Similar ICO projects, INS and Storiqa.
This analysis can be summed up as follows: Retail.Global is a full-stack eCommerce solution which provides the same opportunities, but with a wider variety in comparison to each of the mentioned platforms. However, there are more similar ICO projects such as Open Bazaar, Keyrpto, and eCoinmerce. We would love Retail.Global to explain how exactly they are better than them and provide more detailed analysis of the competitive environment.
RG Token Sale Summary
Conclusion
Retail.Global is not an attempt to build a new product from scratch. This is an upgrade of an eCommerce platform that has been live since 2015, serving both enterprise-size and smaller companies. The project team comprises 60 people with extensive experience in eComm development who have been working on Retail.Global since the initial product the current blockchain-based extension is being built upon. We like how detailed their business plan is as presented in the whitepaper.
The Retail.Global whitepaper goes into detail explaining how the funds are planned to be allocated. We would love to see the same meticulousness in analyzing the competitive environment. This would give investors the opportunity to better evaluate the chances of Retail.Global becoming a top solution in blockchain-based eCommerce.
Links:
Website: https://retail.global/
Whitepaper: https://files.retail.global/RetailGlobal-Whitepaper.pdf
Telegram: https://t.me/retailglobal
Twitter: https://twitter.com/RetailGlobalNow
Facebook: https://www.facebook.com/retail.global.community/
Author: https://bitcointalk.org/index.php?action=profile;u=980049
bountyhive username: denvil
Disclaimer:
This review by Bonanza Kreep is all opinion and analysis, not investment advice.