Price Pointe (Computer Shopper, May 1996)

This ad is from the May 1996 issue of Computer Shopper. While Computer Shopper was a quality magazine with good editorial content, it was best known for the hundreds of vendors that advertised in its pages for desktop systems, laptops, computer parts of all kinds, and anything else you can think of that is computer related. The May 1996 issue had nearly 900 pages and this was probably near the height of its popularity.

This ad is one of hundreds of similar ads throughout this magazine. There were so many vendors it could be difficult to chose one. You could flip through the magazine trying to compare prices but an add would only contain a small cross section of the thousands of products that the vendor probably had. In this case, Price Pointe advertises over 30,000 products in stock. I'm sure within a few years as the .com boom came, 99% were probably out of business. I mean who has ever heard of Price Pointe, the vendor in this ad?

This ad is pretty typical and offers a small cross section of the things you could find in this magazine. Some highlights include:

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