Source: http://www.megalextoria.com/wordpress/index.php/2017/04/27/commodore-64-5/
"What nobody else can give you at twice the price."
Advertising can often be (and usually is) misleading, but in this case it was pretty accurate. The Commodore 64 was introduced in 1982 at a price point of $595 so this ad is from very early in the life of the C64. It's only real competitors in terms of capability were the Atari 800 which cost about 50% more and the Apple II which was double the price. While each of those had their advantages, taken as a whole the Commodore 64 had superior graphics and sound and in addition to being a decent all around computer for the time was also an outstanding games machine.
Read more: http://www.megalextoria.com/wordpress/index.php/2017/04/27/commodore-64-5/