This is not my survey .
I am writing facts & putting content here from https://www.brightlocal.com
Read Reason Why Reviews authenticity matter a lot.
-85% of consumers trust online reviews as much as personal recommendations
-Positive reviews make 73% of consumers trust a local business more
-49% of consumers need at least a four-star rating before they choose to use a business
-Responding to reviews is more important than ever, with 30% naming this as key when judging local businesses
-68% of consumers left a local business review when asked - with 74% having been asked for their feedback
-79% of consumers have read a fake review in the last year, but a worrying 84% can't always spot them
- Yelp & Facebook are local consumers' most trusted review sites, followed by Google & BBB.org
-People are becoming less likely to visit businesses' websites after reading positive reviews - a 17% drop from 2016
32% of consumers read local reviews on mobile apps this year (a growth of 14% from 2016)
Consumers read an average of 7 reviews before trusting a business - up from 6 last year
So Here, You can see how reviews playing key role into Buying behavior .
Few More interesting details:
How many times have you used the internet to find a local business in the last year?
Brief Point :
97% of consumers used the internet to find a local business, up from 95% in 2016
12% of consumers searched for a local business every day
54% of consumers looked for a local business online at least once a month
Which business types have you read reviews for?
Brief Point :
60% of consumers searched for a local restaurant or café online
The biggest rises in review-reading have been seen for grocery stores, gyms and senior living facilities
How do online customer reviews influence your decision to actually use a local business?
Brief Point:
In 2017, 68% of US consumers said that positive reviews made them more likely to use a business
Reading negative reviews makes 40% of consumers not want to use a local business
What is the typical next step after you read a positive review?
Brief Point :
17% fewer people will visit a business website after reading good reviews than in 2016 (37% this year compared to 54% in 2016)
The number of consumers who would visit a business as their next step has grown by 10% in the last year to 17%
10% of consumers now contact a business after reading a positive review
Do you read online reviews to determine if a business is good or bad?
Brief Point:
93% of consumers read local reviews to decide if a business is good or not – meaning just 7% don’t (compared to 9% in 2016)
35% always read reviews when seeking out a business near them
How do online customer reviews affect your opinion of a local business?
Brief Point :
Positive reviews make 73% of consumers trust a local business more
50% of consumers will question a business’s quality after reading negative reviews
Consumers are becoming increasingly apathetic towards negative reviews
Do you trust online reviews as much as personal recommendations?
Brief Point:
85% of consumers trust online reviews as much as personal recommendations, up from 84% in 2016
25% of people have to believe the reviews are authentic before they trust them as much as personal recommendations
Have you ever left a local business an online review?
Brief Point:
63% of consumers have written positive reviews for local businesses, while 32% have left reviews for negative experiences
26% haven’t yet reviewed a local business, but would consider it
Have you ever been asked to leave a review for a local business?
Brief Point:
68% of consumers left a review after a local business asked them to
More businesses are asking their customers for reviews – 74% of consumers have now been asked
Below Questions are BIGGEST THING that we want to solve through Blockchain Technology ...
Have you read a fake review in the past year?
79% of consumers believe they have read a fake review in the last year
25% of consumers believe they have read a lot of fake reviews in the last year
Is it easy to spot if a review is fake?
Brief Point :
84% can’t always spot a fake review, with just 16% saying they always can
70% of consumers say they ‘sometimes’ or ‘always’ find it easy to spot a fake review
14% of consumers find it difficult to spot a fake review, with a further 16% being unsure
Here , We are building something great For Trusted Reviews/Reputation Building System using Ethereum & Sidechain Blockchain Technology. Currently Our Dapp is under development .
We are building team for same !
Currently Our team size 6 +
- 1 Blockchain Developer
- 1 Web Designer
- 1 Project Manager
- 3 Nodejs & React Developer
Soon we will launch our MVP Dapp.
Our MVP is trying to solve communication/Trust problem between Expert crypto traders & Investor.
For More details about project,
Kindly connect with me on Krunal.bits@gmail.com or https://www.linkedin.com/in/krunalvaghasiya/
We are building team.
Current Requirement :
- One Online Marketing Person
- One Solidity Developer
We will put our project open source once MVP is ready.