Binance has recruited both Ronaldo the football player and Khaby Lame of Tiktok fame.
Binance is looking to increase awareness about Web3
Both Ronaldo and Khaby Lame have been recruited by Binance in an attempt to spread awareness about their Web3. While the goal of recruiting both celebrities is similar the way they approach things is vastly different.
With Ronaldo, they are planning to do NFT campaigns to bring attention to the Web3, and their NFTs as well I assume. But with Khaby Lame they actually plan to use his content to approach the topic of Web3.
They have said that because there is so much misinformation about what and what not Web3 is they plan to use Khaby Lame as a way to reach out with the correct information to as many as possible. And if you are like me and have no idea who Khaby Lame is, his claim to fame is he makes videos making fun of DIY people who do things too complicated. And he also makes videos explaining and showing things in an easy way.
And of course, Khaby Lame will be creating an NFT collection as well. ^^
What is your thought on this, do you think it is worth the money to use celebrities in these ways, or is it just throwing pearls before the swine, as the saying goes? Please share your thoughts in the comment section down below.
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