Route in Social Media

In fact, the most important companies in the social media to walk, so the communication consultancy agencies unfortunately the last ride on the train companies. Many still expect the train to arrive at the station because they still don't know what to do.

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Some agencies believe that communication is at the center of social media and that all strategies and studies are shaped around this center. However, we observe that this belief remains only in thought. What are the communication agencies that need to establish this communication strategy that will be located in the center?

We see that different methods are applied in the sector. Some important agencies see social media as a separate business and continue to serve their existing customers by establishing their own social media departments or companies. Although this approach seems to be fundamentally good, most of the time it binds to the wall of business culture in our country.

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In such a case, agencies, in order to not miss the customer in general, in fact, to be able to settle a figure far below the figure they actually need to take.

In fact, with this point of view, the brands aim to provide Social Media communication to the agencies that they are making PR free of charge. For some reason, we are witnessing the fact that they started paying for social media agencies with donkeys.

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