Attended a stimulating evening of practical advice and realistic conversation, hosted by local Fellows of the Royal Society of Arts, led by University of Leicester’s Fellow for Business Innovation, Tobias Gould FRSA. What makes a good social media post? What is newsworthy? What's really worth sharing? The challenge is to make content that's useful, valuable, relevant - or beautiful - that engages your target market. If you can't do it right, is it worth doing at all? What are the benefits of using social media to gain favourable attention over more direct methods of communication? Is social media really just a complete waste of time? Who knows? Or perhaps they do...