Still not a lot has changed - becomes frustrating.
I’ve been looking for a new role for a while now.
It’s not a great feeling, and I won’t pretend otherwise.
Markets are rough. Germany (especially Munich) is expensive. Good people are getting laid off every week. I see former colleagues, strong operators, even senior leaders suddenly back in the job market. That changes your focus fast.
Because of that, I am less active on Hive or shoot out smaller post and lack of engagement a bit. Not gone. Just prioritising real life (think i mentioned that already).
What I will keep doing, whenever bandwidth allows, is writing about Sales, Marketing, and AI. Not as “content” (hardly anyone is interested here on that i assume), but as thinking. This is where my professional instinct lives, and writing helps me stay sharp while everything else is in motion.
To give this some structure, I’m turning these thoughts into a small recurring series called “Leverage Notes”.
What “Leverage Notes” means to me - by leverage, I mean small, smart changes that create outsized effects over time.
- Not hype.
- Not tools for the sake of tools.
- Not “AI will fix everything”.
Just observations from the field where:
a slightly better process
a clearer signal
a faster feedback loop
could/can make a disproportionate difference. These notes are short reflections on exactly that.
Leverage Note #1 on the topic (actually #3 - see below)
Your competitors aren’t better. They’re just using AI smarter.
Many sales teams assume the competition has better talent or a stronger product.
Often that’s not the case.
They simply apply AI more consistently.
Small, compounding advantages:
- sharper account intelligence
- better prioritisation
- earlier risk signals
- cleaner stakeholder visibility
- faster follow-up cycles
These shifts widen gaps quietly. Pipelines drift apart. Sales cycles diverge.Win rates follow.
This isn’t magic at all and it doesn’t require a reorg or a six-month transformation program.
It’s just leverage :-) Where do you see small workflow improvements making the biggest competitive difference today? 
I shared two earlier thoughts in this direction before on web2 platforms. If you’re curious screenshots below for context.
If this resonates with someone, great. If not, that’s fine too. I’m not chasing reach for its own sake.
This series is simply me thinking out loud about Sales, Marketing, and AI from the field. Calm, practical, and grounded in reality.