Highlights from Dreamforce Day 3 #DF13 - 20 Nov 2013 (Post 1 of 2)

I have attended Day 1 and 2 of Dreamforce and here is the 3rd installment.

1. Mark Vozzo@MarkVozzoDreamforce day 3 #df13 will be full of interesting breakout sessions. Looking fwd to hearing from @randfish @mdsimmonds @adamaudette ...Wed, Nov 20 2013 16:27:11ReplyRetweetFavorite
   
2. Dreamforce Day 3 #df13 it's a wet day. I'm on shuttle bus to Moscone. The shuttle service is great. Thx @salesforce pic.twitter.com/KtuLjFvjyRMark Vozzo@MarkVozzo·Wed, Nov 20 2013 16:22:13ReplyRetweetFavorite
   
3. See the Web with New Eyes - Effective Copywriting and Layout for Web Performance
   This was one of the best sessions 
   
4. @dharoldsen & Dave Austin presenting on "See web with new eyes" #df13 1st big question "why do u have a site?" pic.twitter.com/EiBQE2BUn1Mark Vozzo@MarkVozzo·Wed, Nov 20 2013 17:07:36ReplyRetweetFavorite
   
5. This is the most important question "What is the ultimate goal of your website?" #DF13@dharoldsen pic.twitter.com/UxZajb1iJnMark Vozzo@MarkVozzo·Wed, Nov 20 2013 17:09:43ReplyRetweetFavorite
   
6. "Don't leap straight to design" say @dharoldsen . Focus on the goals, strategy and plan for your site #DF13 pic.twitter.com/EwbijXdccoMark Vozzo@MarkVozzo·Wed, Nov 20 2013 17:12:17ReplyRetweetFavorite
   
7. @dharoldsen say "make every asset count on your site". Here is a test long vs short pg. Less is more, shorter better pic.twitter.com/WimDA4gAVpMark Vozzo@MarkVozzo·Wed, Nov 20 2013 17:15:54ReplyRetweetFavorite
   
8. @dharoldsen "get into the mindset of your customer." Nice tag cloud of customer mindset #DF13 #webdesign pic.twitter.com/uVK5FO5uxkMark Vozzo@MarkVozzo·Wed, Nov 20 2013 17:18:12ReplyRetweetFavorite
   
9. @dharoldsen "your customer are busy, have clear next steps" Nice list of what visitors want from you #df13 pic.twitter.com/3RhdlaGfypMark Vozzo@MarkVozzo·Wed, Nov 20 2013 17:21:23ReplyRetweetFavorite
   
10. Adding this to my reading list - recommended by Dave Austin "thinking fast and slow" #DF13 pic.twitter.com/rukrXlnoIEMark Vozzo@MarkVozzo·Wed, Nov 20 2013 17:24:10ReplyRetweetFavorite
    
11. Dave Austin "don't make things hard for your customers" don't invoke system 2. Make things easier. #DF13 pic.twitter.com/nuTvnsP1XhMark Vozzo@MarkVozzo·Wed, Nov 20 2013 17:27:21ReplyRetweetFavorite
    
12. Gr8 presentation by Dave Austin "laws of layout of copy" movement left to right, top down. Above the fold #DF13 pic.twitter.com/3Ozg9yXkLaMark Vozzo@MarkVozzo·Wed, Nov 20 2013 17:30:43ReplyRetweetFavorite
    
13. Nice quote by @dharoldsen "think of eye levels and buy level". Above the fold is $$$ pic.twitter.com/0ToFZnsGm0Mark Vozzo@MarkVozzo·Wed, Nov 20 2013 17:31:53ReplyRetweetFavorite
    
14. Mark Vozzo@MarkVozzoNice quote from Dave Austin: "Data is the best copywriter." Test headlines, test different copy & layouts, "bring data to your boss" #DF13Wed, Nov 20 2013 17:44:03ReplyRetweetFavorite
    
15. Make text skim-able, get 10 words down to 5 or 6, "can you make it shorter, simpler" #DF13 nice tips by @dharoldsen pic.twitter.com/ZJIhh1vJ0UMark Vozzo@MarkVozzo·Wed, Nov 20 2013 17:34:33ReplyRetweetFavorite
    
16. @leungstuart provides gr8 SEO tips for infographics at #DF13 #ig4fppic.twitter.com/jq7k1sKLmBMark Vozzo@MarkVozzo·Wed, Nov 20 2013 23:36:36ReplyRetweetFavorite
    
17. Amazing insight on copy - triads feel good, example: "No hardware. No software. No headaches" thx @dharoldsen #DF13 pic.twitter.com/URwTzf1oMeMark Vozzo@MarkVozzo·Wed, Nov 20 2013 17:38:21ReplyRetweetFavorite
    
18. Make every image & page element count. Some people like images, some like text. Get to the point. Thx #DF13 pic.twitter.com/qhvgcirkWeMark Vozzo@MarkVozzo·Wed, Nov 20 2013 17:41:11ReplyRetweetFavorite
    
19. A service I need to check out " http://verify.com " to test messaging with real people. Thx Dave Austin #DF13 pic.twitter.com/unBUyjiM7RMark Vozzo@MarkVozzo·Wed, Nov 20 2013 17:47:01ReplyRetweetFavorite
    
20. "You want to hold your visitors hand, don't give them choice". This demo button (bottom) got most clicks #DF13 pic.twitter.com/72AzWzRFwUMark Vozzo@MarkVozzo·Wed, Nov 20 2013 17:54:17ReplyRetweetFavorite
    
21. @dharoldsen and Dave Austin stellar presentation on web optimisation. Here's the key summary slide #DF13 pic.twitter.com/rQMCwPf0wvMark Vozzo@MarkVozzo·Wed, Nov 20 2013 17:56:35ReplyRetweetFavorite
    
22. 10 Ways Marketing Automation and Inbound Marketing
    This was a fantastic presentation by Rand Fishkin and Jon Miller.  The Yerba Buena Center for the Arts (Lam Research Theater) was at full capacity.  Because I'm a Salesforce Staff member, I had to join the waiting list and had to wait outside until some seats freed up.  Hence I missed the first 10 mins (sorry).  But here are my highlights from this fantastic session. 
    
23. @randfish presenting to a packed room at Dreamforce #DF13 providing tips on inbound marketing pic.twitter.com/MF7YGBelTQMark Vozzo@MarkVozzo·Wed, Nov 20 2013 18:55:40ReplyRetweetFavorite
    
24. @randfish showcases a great tool  http://followerwonk.com pic.twitter.com/6C4KgmiOOpMark Vozzo@MarkVozzo·Wed, Nov 20 2013 18:58:05ReplyRetweetFavorite
    
25. I am a huge fan of Rand's Whiteboard Friday.  If you are new to SEO (or even a seasoned SEO) you must subscribe to Rand's YouTube Channel to get the latest Whiteboard Friday - youtube.com/user/MozHQ
    
26. @randfish whiteboard Friday, shares tip  http://speechpad.com  to convert video audio to text. FYI @KaylieghFord pic.twitter.com/WQ0IH9YMncMark Vozzo@MarkVozzo·Wed, Nov 20 2013 19:01:58ReplyRetweetFavorite
    
27. @randfish "personalization via Google+ is biasing page 1 results" google+ is like SEO cheating . Gr8 having u #df13 pic.twitter.com/lCledn40mAMark Vozzo@MarkVozzo·Wed, Nov 20 2013 19:06:12ReplyRetweetFavorite
    
28. Jon Miller takes to the stage for Part 2 of this session to showcase Marketing Automation.
    
29. @jonmiller takes the stage #df13 talking about marketing automation. Gr8 slide Diff. programs perform differently. pic.twitter.com/3JvQ0sjC9pMark Vozzo@MarkVozzo·Wed, Nov 20 2013 19:09:52ReplyRetweetFavorite
    
30. @jonmiller -it takes on avg 12mths from net new lead to buying @marketo software. Power of lead nurturing via #DF13 pic.twitter.com/xk8uSW8zgVMark Vozzo@MarkVozzo·Wed, Nov 20 2013 19:14:38ReplyRetweetFavorite
    
31. @jonmiller - passionate abt raising the status of marketing (CMO) at revenue discussions. I love this slide. #DF13 pic.twitter.com/ETvbwf7os7Mark Vozzo@MarkVozzo·Wed, Nov 20 2013 19:26:25ReplyRetweetFavorite
    
32. The metric below is very similar to the calculated metric I use at Salesforce to measure SEM performance "Pipeline to Spend".
    
33. @jonmiller shows a gr8 slide on how @marketo measures mktg programs with Revenue analytics (MT Ratio). Thx #DF13 pic.twitter.com/VMJrAveVY9Mark Vozzo@MarkVozzo·Wed, Nov 20 2013 19:30:23ReplyRetweetFavorite
    
34. In Summary:
35. Summary slide 1 of 2 from @jonmiller @randfish presentation at Dreamforce #df13pic.twitter.com/07VZRT1k1kMark Vozzo@MarkVozzo·Wed, Nov 20 2013 19:58:27ReplyRetweetFavorite
    
36. Summary slide 2 of 2 from @jonmiller @randfish presentation at Dreamforce #df13pic.twitter.com/d0dH08jvVKMark Vozzo@MarkVozzo·Wed, Nov 20 2013 19:59:30ReplyRetweetFavorite
    
37. I caught up outside with Rand (good to see you Rand) then we were quickly ushered out of the building as they were locking up the place.
    
38. @randfish thanks for presenting at Dreamforce #df13 - nice seeing you at the show. Gr8 presentation (as always) pic.twitter.com/cIIJECYOINMark Vozzo@MarkVozzo·Wed, Nov 20 2013 20:01:08ReplyRetweetFavorite
    
39. Day 3 Product Keynote: ExactTarget Marketing Cloud
    Here are some summary slides from this keynote that was to cover a) Salesforce Pardot  b) Salesforce ExactTarget
    
40. Wow - demo of ExactTarget Marketing Cloud pushing a targeted offer to the dashboard of @Ford mustang #df13 pic.twitter.com/754MWT0ywNMark Vozzo@MarkVozzo·Wed, Nov 20 2013 20:57:44ReplyRetweetFavorite
    
41. @AdamBlitzer did a gr8 demo of @Pardot - how easy it is to create a nurture campaign via "Drip Logic" via #DF13 pic.twitter.com/qqjx8vxT8CMark Vozzo@MarkVozzo·Wed, Nov 20 2013 21:00:43ReplyRetweetFavorite
    
42. SEO for Enterprise
    This was a superb lineup of some of the SEO industry's veterans: Todd Friesen, Marshall Simmonds and Adam Audette. So sorry Adam, I couldn't stick around for your talk as I need to get to another session on Infographics and SEO.
    
43. 45 yrs for collective SEO experience in the room at #DF13 with @mdsimmonds(demand media), @audette & @oilman pic.twitter.com/viMPRzeX97Mark Vozzo@MarkVozzo·Wed, Nov 20 2013 22:37:55ReplyRetweetFavorite
    
44. At "SEO for Enterprise" session #DF13. Gr8 slide by @mdsimmonds: panda, penguin, hummingbird, secure search... pic.twitter.com/co5vFuEDgdMark Vozzo@MarkVozzo·Wed, Nov 20 2013 22:45:49ReplyRetweetFavorite
    
45. @mdsimmonds says "Content is NOT king anymore" #DF13pic.twitter.com/lb6cq4h5vzMark Vozzo@MarkVozzo·Wed, Nov 20 2013 22:49:10ReplyRetweetFavorite
    
46. @mdsimmonds - great set of tools to help you produce #INFOGRAPHIC . Thx Marshall for presenting at Dreamforce #df13 pic.twitter.com/mNuPLbdONNMark Vozzo@MarkVozzo·Wed, Nov 20 2013 22:52:43ReplyRetweetFavorite
    
47. Mark Vozzo@MarkVozzo@mdsimmonds tells a gr8 story on how NYtimes missed a huge traffic oppty due to poor title for "plane crashes in Hudson River" story #DF13Wed, Nov 20 2013 22:55:27ReplyRetweetFavorite
    
48. Mark Vozzo@MarkVozzo@mdsimmonds - gr8 tip, use google suggest and trends to find popular keywords Eg. No-one searches "academy awards" it's "oscars" via #df13Wed, Nov 20 2013 22:59:18ReplyRetweetFavorite
    
49. Mark Vozzo@MarkVozzo@mdsimmonds says "Draper says: if you don't like what is being said, change the conversation". Nice reference Marshall via #df13Wed, Nov 20 2013 23:01:08ReplyRetweetFavorite
    

To be continued...