Samsung Display remains a reference point for the smartphone screens industry. Due to the increasingly huge implementation of OLED / AMOLED displays by manufacturers (where the South Korean firm holds 80 percent of the market), the first position is also consolidated in the first quarter of 2019.
This is one of the primary reasons why Samsung Display and its company in particular continue to be pushed. The information reported by the IHS Markit assessment refers to a 40.2 percent market share with a value of deliveries reaching $3.4 billion.
Despite everything, the South Korean business had to cope with a challenging market so that there was a 6.6 percent decrease in market share relative to the same period last year (although it remained above 40% for all subsequent months).
In specific, to push Samsung Display are Japan Display (JDI) which has a 12.3% share and BOE which instead stops at 11.9%. However, the latter is also one of the most formidable rivals as it has doubled its market share in a couple of months.
In 2020, BOE could then be engaged as an iPhone display provider by Apple, generating extra issues for Samsung Display. For some moment now, the Chinese firm has started developing flexible OLED displays to attempt to take benefit of a fresh profit option for the years to come.