Big data is increasingly one of the most important tools a business can use to fine-tune operations and boost profits. Good data on consumers and/or potential customers means that businesses can produce the right product for the right people and reach out to them effectively.
Just a few short years ago, big data was considered a luxury rather than a necessity. But things have changed drastically. Now, businesses that aren’t harvesting and using public data are finding themselves at a major disadvantage against competitors that know consumer buying habits and other behaviors.
So, just about every business today needs a good source of big data. This need has driven many to borderline illegal activity and/or purchasing data that violates privacy laws and may not even be reliable.
That’s why Senno has created an entirely new model of data collection and distribution — a model that brings balance to this critical resource to the benefit of all. Here are four main reasons to use Senno’s private data collector over any other.
Collects blockchain-based data
All of the data collected through Senno and made available to businesses is stored using blockchain technology. For the uninitiated, that means completely secure information that can’t be faked.
The result of introducing this technology to the big data industry is big data that is 100% real and kept 100% secure. Industrial sabotage of consumer data? Forget about it. Selling false data as a scam? Not possible.
Incentivized data collection
With Senno, consumers are incentivized to share their data rather than being tricked out of it. Each user gets to choose what kind of information they want to share and with whom — things like credit card history, geo-location and browser history. Those who do volunteer to share are compensated financially for providing businesses with this valuable resource.
For businesses, this is another reason to trust the information collected through Senno while supply increases since consumers actually have a motivation to make their data available.
GDPR compliant
Senno’s model has been built to comply with all existing legislation surrounding big data, particularly Europe’s GDPR. Consumers are the owners of their own data and are therefore given full control and rights over that information.
Businesses can rest assured that their business practices won’t be called into question by expensive legal proceedings and customers are more likely to trust a brand that makes them feel like they’re getting a fair deal.
Dynamic revenue sharing
Senno’s client websites will be able to offer their customers a dynamic revenue sharing program for selling their personal data. Revenue will be shared between Senno, the client website and its customers.
While there are other companies trying to find new ways to monetize personal data, only Senno offers a complete ecosystem starting from advanced data collection and ending in transparent data control and monetization.