Sentigraph is a blockchain technology-based platform that performs what is known as sentimental analysis. Sentimental analysis is a process of identifying and classifying worded opinions about a product, company, brand, topic, etc. in such a way that you can easily tell if the emotional tone is neutral, negative, or positive. This data mining technique is very unique, as it also uses artificial intelligence to function. The essence of sentimental analysis is to help users make necessary adjustments to their systems based on the results gotten from the data collection.
Traditional sentimental analysis used Artificial Intelligence algorithms to assist in the collection of data and while it is laudable, the system has flaws, however, Sentigraph came into the picture with a more improved system, by combining blockchain technology, Smart Contracts, and Artificial Intelligence.
Sentigraph is packed with a lot of benefits businesses, here are some benefits:
• Adjustment of Marketing Strategy
A lot of companies have begun to understand the importance and usefulness of social media, and are beginning to get actively involved, and using the various platforms to promote their services and brands while interacting with consumers and prospective clients. This can be viewed from a technical angle and a managerial point of view; however, both cases still need the Sentigraph for effective adjustment. With the Sentigraph platform, users will be able to analyze and change their strategy and campaign based on the results of the analysis.
• Measure your Marketing Campaign’s ROI
With the Sentigraph platform and the help of the embedded Artificial Intelligence, the results from the sentiment analysis can help businesses know how much positive discussions/remarks are made about their brand/products/services, and the more positive discussions, the more positive ROI. Basically, with a combination of the qualitative and quantitative measurements, the business will be able to measure their marketing campaign’s true ROI.
• Improve Quality of Product
It is important to know how your customers really feel about your products, and the social media is usually the first platform they run to, either to vent or to commend your product. So it is important to do a complete market research, by knowing your customers’ reactions to your services/products, and how you can improve on the quality if needs be. The Sentigraph platform uses the IBM Watson and an algorithm to analyze Twitter hashtags (subjects could be about anything), which are then computed on a graph index.
• Enhance Customer Service
One happy customer can be a portal to so many other customers, so it is important to treat every customer with care, especially when there are valid complaints. Sentigraph monitors these complaints and alerts you about them, and in so doing, you avoid leaving customers unattended to.
• Security
The Sentigraph platform was created using the Blockchain technology and Smart Contracts, and this invariably means data loss and data theft will be impossible.
• Management of Crisis
Users on the Sentigraph platform will enjoy steady monitoring of conversations going on social media, and this will help you respond to a complaint or discussion which if not attended to on time could lead to a crisis too difficult to handle.
• Increase in Sales Revenue
One of the biggest benefits of using Sentigraph is how it indirectly helps businesses boost sales revenue. This increase is as a result of acting upon the information gotten from the Sentigraph data and the successful improvement on services, quality, customer service etc. With an increase in positive reviews/discussions about your product/service, more users will get attracted, and there will be an increase in revenue, and when your product/service gets more negative reviews, then there will be a decrease in sales revenue.
It is without doubts that Sentigraph is one innovation that has a lot of promising prospects for the future, as they intend to permeate every major social media. Good for business.