Dear Hivers

The content marketing or content marketing has two key elements:

Content : in all its forms articles, videos or images and in all available multimedia formats.
Marketing : all the strategies and tactics that will allow you to spread your ideas and make your content visible.
Content marketing is a real challenge in a world where there are over 3 billion internet users, constantly bombarded with emails, tweets and banner ads.

Your goal is therefore to create engaging and informative content to showcase your business . But beware, only quality content will generate interest, drive traffic to your website, and hopefully for you, lead to new customer contacts and sales.

Best of all, quality content positions you as a thought leader in your industry while educating, informing, entertaining and inspiring.

Here are three tips to help you get started with your content marketing :

Tip 1: Refresh your content depth.
Creating a lot of content, letting it loose on the internet, and then waiting for it to bear fruit throughout the year is not a good idea. However, this is what happens with many sites. You work hard, you launch a new site or an update, then… nothing or almost nothing.
But needs and situations are changing all the time, which means your audience may not be looking for the same things today as two or three months ago. Publishing content on a regular and persistent basis therefore allows you to stay on top of the news and take into account the changing interests of your audience.

Tip 2: watch your old content
Use Google Analytics or any other software to monitor your content. Once you find out which types of articles have the most impact, you'll have a better idea of what your readers are really interested in. There are many ways to measure the success of a piece of content, but in general an article will be considered good if it generates traffic, arouses interest comments, generates inquiries, or better yet, sales.

Tip # 3: Use Social Media
Once your content is published on your site or blog, the goal is for it to be seen by as many people as possible. All the people who follow your different accounts will be notified.This is the snowball effect so important to making your content go viral!

In addition, Google uses signals from social networks to calculate your position in search results. So a post that gets a lot of likes, shares, comments, tweets, or +1 will rank better.

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